Professional web design and marketing agency

Web design company

Creating visually appealing sites that are easy for visitors to navigate and which function as effective marketing tools is what we excel at. Large organisations often employ a team of IT professionals to maintain their online presence whereas individuals usually do what they can with the tools available to them, which leaves the small and medium-sized businesses that our services are specifically aimed at. Over the years we have helped many such companies to establish websites that showcase their products and services and project a professional image to the world at large. With design experts, talented developers and staff with many years experience in internet marketing we are able to offer a comprehensive service covering all the relevant disciplines necessary for producing a site that is a cut above the rest. Although our team is comprised of people who are experts in their field and have a thorough knowledge of the technologies involved, what helps to make us the best website design company is the ability of every member of our staff to communicate with clients in terms they can understand and to work with them to create a site that encompasses all their requirements in an aesthetically pleasing package.

The design process

The first stage with any new project is to meet with our client and discuss what it is that they want from their site and the look and feel that they are hoping to achieve. After the meeting we will have a clearer idea of what needs to be done and whether we need to involve one of our writers or photographers or not. Some clients already have the images and copy that they wish to use on the site whereas others require us to create the whole site from the ground up. Either way we are happy to oblige and will create an initial design that can then be refined according to the feedback we receive. The process of professional web design is an iterative one and we consult with our clients at every stage so we can incorporate any amendments that they desire. As soon as the basic design has been finalised we work our way through all the pages that will make up the site and ensure that everybody is happy with they way they look. Only then will we turn the project over to the development team who will create a working website from these images.

Functionality

It is easy to focus on the visual aspect of a site to the exclusion of everything else but this can sometimes be a big mistake and at the least, a missed opportunity. There are many ways in which your site can reduce the current workload of your staff and provide potential clients with a convenient way to access information on your company’s products or services. For businesses that are selling products that can be mailed, such as some of our web design clients, a page where customers can order them online has advantages for both parties. It is relatively simple to set up a secure payment facility these days and many people appreciate the time they can save by shopping on the internet. If your firm offers a service or product that is more complicated then it is worth thinking about setting up a section with answers to frequent questions and explanatory videos. There are many different things that can be done with your site and which ones you choose to pursue will depend on the nature of the business that your company is involved in. IT companies often use their sites to provide training on their software.

New content

Sometimes it can be hard to constantly update a website as there may be several months where there have been no changes to what your company is selling in the marketplace. New content helps with search engine rankings and as a web design company that has worked with many UK clients we can recommend including a blog on your site that can be used to keep visitors informed of any projects in the pipeline and small items of news. Fresh information will help to entice people to return to your site on a regular basis. If there are no changes at all then many visitors will quickly grow bored and look elsewhere. The content of your blog does not have to be exclusively about what your firm is doing but can include relevant news about developments in the industry you are part of and that you think will be of interest to visitors to the site. You can find details elsewhere on our website of the packages we offer for clients that wish to set a blog up. These can include training on how to use various features and the best way to maximise the benefits that a blog offers.

Professional web design

A good company will take into account not only the current requirements of its clients but also the direction that they may like to take in the future. An important part of the design process is ensuring that a website can be easily updated and modified to suit the changing face of the business it is promoting and the environment that they are operating in. No industry is static these days and if your firm wishes to stay at the top then it will be necessary to evolve to meet new challenges as they arrive and project an image of an organisation that focuses on innovation and is constantly striving to improve upon the products and services that it offers. These considerations will not affect the visible part of your site but they do have ramifications regarding the way it is put together and the technologies that are used to achieve the end result. When looking for professionals in web design Berkshire firms and those from areas across the country choose us because we take all aspects of their current and future needs into account when building their site. Our long term relationships with clients are built around these principles.

Attracting visitors

The best designed site in the world will be of little use if nobody gets to see it so we also offer all our customers a professional marketing service aimed at increasing traffic to their website in order to get the best return on investment possible. There are a number of ways of going about this and we are happy to discuss all the available options so that our clients can decide on the ones that best fit their corporate image and budget. In addition to attracting visitors to the site in the first place it is also important to ensure that the layout of a site is designed to encourage potential customers to take some action. As we are professional web designers with many years experience, we have a head start over the competition when it comes to knowing what is and what is not effective. Once we are aware of the prime function that your company wishes its website to perform, whether it is encouraging visitors to place an order, make a phone call or email for further details, or perhaps a combination of things, we can take account of these goals in the design of your site.

Areas covered:

• Reading
• Slough
• Maidenhead
• Newbury
• Wokingham
• Windsor
• Henley
• Bracknell
• Swindon
• Basingstoke
• Oxford
• Camberley
• Aldershot
• Sandhurst
• Farnborough
• Berkshire
• Hampshire