On-site Search Engine Optimisation is the practice of ensuring that the text,
images, layout and internal linking strategy of your website is highly optimised
towards your preferred keywords.
You will have an idea of what you would like people to type into Google in order
to find your website. Our optimisation service tailors your website so
that it had the best chance possible of ranking highly in the Google search
results for your chosen keywords.
The difficulty involved in on-site optimisation is to ensure that you are not
seen to be 'spamming' - that is the process of mentioning your favourite keyword
in every sentence or even just having a page consisting of lots of keywords
seperated by a comma. If you are found to be spamming then you will likely
be punished by Google.
Therefore, you need an SEO company with the experience to optimise your website
properly taking into account the needs of your website visitors (because the
website still has to be usable for them), the most suitable techniques for
optimising at that time and the requirement from Google that you aren't seen to
be spamming.
By combining our ethical approach to Internet Marketing with our usability
experience, we are able to offer an enviable on-site optimisation service.
Give us a call or send
us an email - we'd love to take a look at your website and let you know
where we think it could be improved or where we think you're at risk of being
seen as a spammer.