Entries in the ‘Google’ Category:
filed in Google, Marketing, Misc, SEO on Aug.12, 2010
Back in April, Google announced that the speed of your website is a factor in how they rank your site. That’s not ground-breaking. Â If a site is dead slow then it makes sense that people will be less impressed by it and less likely to use it. Â If they don’t use it then it’s no [...]
Tags: hosting, optimisation, site, speed, test
filed in Google, Website Design on Aug.04, 2010
While I was checking a few search terms, I found Google ranking on page 4 for ‘Web Design Slough’. I’m pretty sure they’re not getting into the web design business in Slough, but it’s a peculiar search result all the same…
filed in Google, SEO on Nov.25, 2009
A while back, Google introduced the Canonical Link Element to help site owners deal with duplicate pages getting indexed in Google (such as printer friendly pages, which have almost exactly the same content as the original article). It’s very widely used now but it’s not 100% accurate and if you make a mistake with it [...]
Tags: canonical, duplicate, Google
filed in Google, SEO on Oct.07, 2009
In the past, I’ve often told people not to go crazy and check their website rankings every day because they’ll end up going crazy. If you see your website drop down a couple of places then it’s natural to go and change something to try and rectify it but you might actually cause a worse [...]
Tags: checker, rankings, SEO
filed in Google, SEO on Jul.09, 2009
Over the past 3 or 4 months we’ve seen Google update its Toolbar PageRank at least 3 times. Â That’s quite unusual because in the past it’s only been once or twice a year that we’ve seen an update. I’ve been fairly scathing of toolbar PR in the past, suggesting that it’s fairly irrelevant when looking [...]
Tags: links, pagerank
filed in Google, SEO on Jul.08, 2009
Common sense would suggest that having two search results in positions 1 and 2 would be more beneficial than just having one result in the first position. Â Google does this if you have two pages that are strong enough to rank for the same keyword, even if the other page is only good enough to [...]
Tags: Google, indented, internal, linking, listings
filed in Google, SEO on Jun.11, 2009
The world of search engine optimisation has become so competitive (and lucrative) that for many years now, there have been many dodgy techniques employed to help push websites further up the rankings. Generally, these techniques are far beyond Google’s terms of service and are commonly referred to as ‘Black Hat SEO’. Instead of writing good [...]
Tags: black, Google, hacking, hat, SEO, spam
filed in Google, SEO on May.19, 2009
I’m a bit of a geek and I like to look at the search results for a variety of keywords and see who is ranking where. I’m always interested to see why they’re ranking where they are so I often have a poke about to see what’s working for them and what isn’t. Today, I [...]
Tags: black, design, Google, hat, hidden, SEO, text, web
filed in Google, SEO on Apr.20, 2009
On Friday I spoke about the trust that can easily be generated just by having a top ranking in Google for a relevant search term. The findings of a recent survey showed that by having a top ranking, people assumed that you were an expert in your field. What this means is that people are [...]
Tags: Google, local, poor, quality, results, search, serps, site links, sitelinks
filed in Google, Marketing, SEO on Apr.17, 2009
I’ve been meaning to write about the results from this poll for a long time – I’ve finally got around to doing it today. I’ve been thinking a lot about these results and what surprised me the most is that people are willing to trust search results (which can quite easily be gamed/manipulated) over something [...]
Tags: forrester, Marketing, SEO, trust