filed in Google, SEO on Apr.20, 2009
On Friday I spoke about the trust that can easily be generated just by having a top ranking in Google for a relevant search term. The findings of a recent survey showed that by having a top ranking, people assumed that you were an expert in your field. What this means is that people are [...]
filed in Google, Marketing, SEO on Apr.17, 2009
I’ve been meaning to write about the results from this poll for a long time – I’ve finally got around to doing it today. I’ve been thinking a lot about these results and what surprised me the most is that people are willing to trust search results (which can quite easily be gamed/manipulated) over something [...]
filed in Google, SEO on Apr.02, 2009
For those of you that follow such things (most SEOs (despite what they say (including me!)), Google updated their Toolbar PageRank yesterday – April Fools day. While such an update has little to no impact on your search engine rankings, it’s an interesting indicator as to whether your SEO efforts are having any effect or [...]
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filed in Google, SEO on Feb.26, 2009
I’m going to give you the single most important piece of search engine optimisation advice you’ll ever get. I’ve seen clients move up 30 places in Google by doing this one thing. I’ve had clients that have moved to the first page of Google JUST by doing this one thing. And it is so simple [...]
filed in Blogging, Google, Misc on Feb.24, 2009
Gmail, usually one of the most reliable email site on the Internet has been down for a few hours today. Â Google has taken a bit of a beating for not responding within an acceptable time (3 hours). I don’t use my Gmail as my primary email account so I’ve not really suffered but one [...]
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filed in Google, SEO, Website Design on Jan.23, 2009
One of the first recommendations I’ll make to businesses looking to increase traffic to their website is that they set up a blog. There are a number of reasons for this – it allows you to capture “long tail” searches for a start. Â But (assuming you are diligent enough) it also gives you a way [...]
filed in Blogging, Google, SEO on Dec.04, 2008
One of the things I’m always surprised about is the sheer variety of search terms that people use to find my website. Recently I wrote a very brief post about the impact of the recent VAT changes in the UK and how it would likely affect small businesses. Â I didn’t actually write it with the [...]
filed in Google, Misc, SEO on Dec.02, 2008
I was checking out some of my competitor’s websites a few days ago (something I recommend that you do periodically) and was amazed to see that some of them were still offering a ‘search engine submission’ service. There may have been some value in this service back in 1997 but to offer this as a [...]
filed in Google, Marketing, SEO on Nov.24, 2008
If you own a website and you want to get more sales than your direct competitors then it is a really good idea to know and understand what your competitors are doing with their websites. By looking at their websites, you can learn all sorts of things that can really help your own website marketing. [...]
filed in Google, SEO on Jul.25, 2008
Matt Cutts (Google’s head search spam fighting honcho) has announced that they’ve updated their Google Toolbar PageRank values and you can expect to see the changes in the next couple of days. You mayt be wondering what Toolbar PR is and how this change will affect you. Most SEOs will tell you that it’s totally [...]