filed in Google, Marketing, Misc, SEO on Aug.12, 2010
Back in April, Google announced that the speed of your website is a factor in how they rank your site. That’s not ground-breaking. Â If a site is dead slow then it makes sense that people will be less impressed by it and less likely to use it. Â If they don’t use it then it’s no [...]
filed in Marketing, Website Design on Nov.17, 2009
One of my favourite blogs is Red Cardinal and they have written a great study into how to request car insurance quotes online. With some great screenshots, they’ve shown just how awful some of the major websites make the user experience. Check it out over here: http://www.redcardinal.ie/conversion-optimisation/31-08-2009/how-to-smother-your-prospects-and-kill-your-leads
filed in Marketing on Jun.19, 2009
Take a look at this short piece on the BBC news website. Â http://news.bbc.co.uk/1/hi/england/hampshire/8108319.stm At the moment it’s the fifth most popular article on the BBC news site and you can be sure that it’ll be picked up in hundreds of other websites, tweeted about, covered in many social media websites and generally talked about all [...]
filed in Marketing, Social Networking on May.15, 2009
Strange title isn’t it? But it’s about a wonderful story involving a London bakery using Twitter to inform people when they’re just baked a fresh batch of bread. You can get the whole story here: http://www.google.com/hostednews/afp/article/ALeqM5iIgCLG0fRo40rP-hNwT54BwCTIBA It’s a fantastic example of a business looking at how it can take new technology and use it to [...]
filed in Marketing, Website Design on May.12, 2009
Recently, I was asked if adding a ‘presenter’ would be a good thing to have on a website. For those of you that don’t know what a presenter is (and I must admit, I didn’t know that that’s what they were called!), here’s a link to the company selling them:Â www.mywebpresenters.com. My personal opinion was that [...]
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filed in Google, Marketing, SEO on Apr.17, 2009
I’ve been meaning to write about the results from this poll for a long time – I’ve finally got around to doing it today. I’ve been thinking a lot about these results and what surprised me the most is that people are willing to trust search results (which can quite easily be gamed/manipulated) over something [...]
filed in Blogging, Marketing, Social Networking on Apr.16, 2009
Today I want to share an example with you of how powerful a newsletter is at attracting new clients. Recently we launched a new ‘Affordable SEO‘ service especially aimed at small and medium sized businesses. Â We knew that it was going to be a popular service but we didn’t realise just HOW popular it would [...]
filed in Blogging, Marketing, SEO on Feb.20, 2009
Many small businesses are now incorporating blogs into their websites and are seeing some amazing results! What is a Blog? A blog is a website, or an area of a website, that allows you to easily publish your own content. It’s usually much more informal than a business website, with a mix of articles, tips, [...]
filed in Marketing, SEO on Jan.06, 2009
Today, I was asked the following question: Gregor, we’re listed with ‘XYZ’ business directory but we don’t seem to be getting any enquiries through their website. Also, they have just increased their listing fee by over 70%. Â However, they claim that being listed on their website is giving us a great SEO benefit. Â Can [...]
filed in Marketing, Website Design on Dec.19, 2008
One of the most powerful ways to show a visitor to your website how effective / valuable your services are, is through a powerful testimonial. People expect you to say how great you are – but when a satisfied third-party tells them it is massively more effective. When a prospective client sees that other people [...]