SEO | Mass Media Design Blog

Entries in the ‘SEO’ Category:

“Guaranteed Number One Listing on Google!” (not quite…)

We have never promised anyone that we would get their website to the very top of Google.  We promise to use the very best techniques that have proven to deliver fantastic results in the past, but we can’t force Google to do anything.  If they don’t want to put your site at number 1 then [...]

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Is your website fast enough?

Back in April, Google announced that the speed of your website is a factor in how they rank your site. That’s not ground-breaking.  If a site is dead slow then it makes sense that people will be less impressed by it and less likely to use it.  If they don’t use it then it’s no [...]

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Don’t rely on Google

A while back, Google introduced the Canonical Link Element to help site owners deal with duplicate pages getting indexed in Google (such as printer friendly pages, which have almost exactly the same content as the original article). It’s very widely used now but it’s not 100% accurate and if you make a mistake with it [...]

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Ask an expert

I’m now an contributor over at the excellent Ask the Expert section on the Start-up Community website. http://www.startupcommunity.co.uk/speakerscorner/speaker.asp?id=74023 So if you have any website or internet marketing questions, head on over there and ask away.  There are lots of other resources for small business owners or start-ups too.

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DMOZ – one big frustration

Dmoz is one of the more useful links to get.  Not only is it a trusted resource, since it’s hand edited, but many websites use it to build up their own link directory.  I’ve seen PR6 links from sites that get all of their data from dmoz. It’s generally accepted that dmoz is tricky to [...]

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How to automatically check your rankings

In the past, I’ve often told people not to go crazy and check their website rankings every day because they’ll end up going crazy.  If you see your website drop down a couple of places then it’s natural to go and change something to try and rectify it but you might actually cause a worse [...]

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New websites can drop dramatically

One of the things we’ve seen time and again is when someone has an old website that hasn’t been updated for months or even years.  They get a new website with wonderful SEO, they put it live fully expecting it to hit page 1 and it ends up lower down than it was originally! Cue [...]

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Where should I put my keywords?

We’ve talked a lot about getting the right keywords and putting them in your documents but one thing I haven’t mentioned is where in your web page you should put. Google assumes that if your page is about a particular topic then you’re more likely to mention that topic nearer the start of the page, [...]

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PageRank – How to use it wisely

Over the past 3 or 4 months we’ve seen Google update its Toolbar PageRank at least 3 times.  That’s quite unusual because in the past it’s only been once or twice a year that we’ve seen an update. I’ve been fairly scathing of toolbar PR in the past, suggesting that it’s fairly irrelevant when looking [...]

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Indented Listings on Google

Common sense would suggest that having two search results in positions 1 and 2 would be more beneficial than just having one result in the first position.  Google does this if you have two pages that are strong enough to rank for the same keyword, even if the other page is only good enough to [...]

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