One of my favourite blogs is Red Cardinal and they have written a great study into how to request car insurance quotes online.
With some great screenshots, they’ve shown just how awful some of the major websites make the user experience.
Check it out over here: http://www.redcardinal.ie/conversion-optimisation/31-08-2009/how-to-smother-your-prospects-and-kill-your-leads
Simply enter your email address and you'll receive our newsletter full of useful hints and tips.
Thanks for the mention and the very kind words
Where’s the submit button for the form BTW?
Ah, thanks – you found a broken link. Fixed now!