One of the things I’m always surprised about is the sheer variety of search terms that people use to find my website.
Recently I wrote a very brief post about the impact of the recent VAT changes in the UK and how it would likely affect small businesses.  I didn’t actually write it with the intention [...]

If you own a website and you want to get more sales than your direct competitors then it is a really good idea to know and understand what your competitors are doing with their websites.
By looking at their websites, you can learn all sorts of things that can really help your own website marketing. [...]

You may have heard the term ‘keyword’ before – in fact, you may even get unsolicited emails from various SEO companies telling you about the keywords on your website! But do you know what a keyword really is and why it is critical to the effective search engine optimisation of your website?
Simply put, a keyword [...]