Lovely Warm Bread via Twitter
filed in Marketing, Social Networking on May.15, 2009
Strange title isn’t it? But it’s about a wonderful story involving a London bakery using Twitter to inform people when they’re just baked a fresh batch of bread. You can get the whole story here: http://www.google.com/hostednews/afp/article/ALeqM5iIgCLG0fRo40rP-hNwT54BwCTIBA
It’s a fantastic example of a business looking at how it can take new technology and use it to increase business. Most people would never think that a bakery would benefit from having a website or from using Twitter or Facebook. However, they’ve identified a selling point, in that people love warm bread (and the smell of warm bread – YUM!) and they’ve managed to find a niche that people are just lapping up!
What about your business? Have you thought about how you could use Twitter and other social media to increase your sales? If you use Twitter, please share how you use it in the comments below.
May 16th, 2009 on 9:37 am
What an ingenious idea – whoever thought of that has a great business mind. This idea could be applied to so many other businesses.
May 17th, 2009 on 6:00 pm
Warm bread GOOOOD.
May 20th, 2009 on 9:15 pm
The problem is one has to be reading Twitter exactly when they post. I have 1,000 followers each posting 4-10 Tweets a day.
What are the odds of me seeing any one?
And read their messages http://twitter.com/BakerTweet
They could be written at any time for any product.
June 9th, 2009 on 7:53 am
Interesting post Gregor, as always.
I am constantly amazed at how most businesspeople use Twitter. They will happily waste hours each day ReTweeting links and sharing their favourite songs – with zero idea of how to leverage Twitter for their business.
I wrote on my blog a few months ago, about how a designer lost a project he was tendering for, because the prospective client checked his Twitter account & saw he was up all night on Twitter.
The prospect apparently told him that he wanted a designer, who would be awake when he called him!