Google has provided more details about the recent changes to its search results page. Jon Wiley, senior user experience designer at Google, said in a blog post that the new layout is an effort to meet the “rising expectations for search” from increasingly web savvy users. “As the web has evolved over the past decade, […]

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A while back, Google introduced the Canonical Link Element to help site owners deal with duplicate pages getting indexed in Google (such as printer friendly pages, which have almost exactly the same content as the original article). It’s very widely used now but it’s not 100% accurate and if you make a mistake with it […]

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One of my favourite blogs is Red Cardinal and they have written a great study into how to request car insurance quotes online. With some great screenshots, they’ve shown just how awful some of the major websites make the user experience. Check it out over here: http://www.redcardinal.ie/conversion-optimisation/31-08-2009/how-to-smother-your-prospects-and-kill-your-leads

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I’m now an contributor over at the excellent Ask the Expert section on the Start-up Community website. http://www.startupcommunity.co.uk/speakerscorner/speaker.asp?id=74023 So if you have any website or internet marketing questions, head on over there and ask away.  There are lots of other resources for small business owners or start-ups too.

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Dmoz is one of the more useful links to get.  Not only is it a trusted resource, since it’s hand edited, but many websites use it to build up their own link directory.  I’ve seen PR6 links from sites that get all of their data from dmoz. It’s generally accepted that dmoz is tricky to […]

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In the past, I’ve often told people not to go crazy and check their website rankings every day because they’ll end up going crazy.  If you see your website drop down a couple of places then it’s natural to go and change something to try and rectify it but you might actually cause a worse […]

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One of the things we’ve seen time and again is when someone has an old website that hasn’t been updated for months or even years.  They get a new website with wonderful SEO, they put it live fully expecting it to hit page 1 and it ends up lower down than it was originally! Cue […]

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We’ve talked a lot about getting the right keywords and putting them in your documents but one thing I haven’t mentioned is where in your web page you should put. Google assumes that if your page is about a particular topic then you’re more likely to mention that topic nearer the start of the page, […]

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Campaign Monitor is an excellent site for sending out newsletters.  We use it for our MMD newsletter and it works really well – lots of functions and behind the scenes works well as well.  Email servers are very jumpy about spam and newsletters can often be marked as spam, but if they come from Campaign […]

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This is part of an occasional series looking at some of the poorer websites found on the web today. For the previous post, click here. Today we’re looking at the visual crime that is http://www.msy.com.au/ – “The Name You Can Trust”. I’m not too sure where to start with this one.  It’s a sort of minimalist […]

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