One of my favourite blogs is Red Cardinal and they have written a great study into how to request car insurance quotes online. With some great screenshots, they’ve shown just how awful some of the major websites make the user experience. Check it out over here: http://www.redcardinal.ie/conversion-optimisation/31-08-2009/how-to-smother-your-prospects-and-kill-your-leads
I’m now an contributor over at the excellent Ask the Expert section on the Start-up Community website. http://www.startupcommunity.co.uk/speakerscorner/speaker.asp?id=74023 So if you have any website or internet marketing questions, head on over there and ask away. There are lots of other resources for small business owners or start-ups too.
Dmoz is one of the more useful links to get. Not only is it a trusted resource, since it’s hand edited, but many websites use it to build up their own link directory. I’ve seen PR6 links from sites that get all of their data from dmoz. It’s generally accepted that dmoz is tricky to […]
In the past, I’ve often told people not to go crazy and check their website rankings every day because they’ll end up going crazy. If you see your website drop down a couple of places then it’s natural to go and change something to try and rectify it but you might actually cause a worse […]
One of the things we’ve seen time and again is when someone has an old website that hasn’t been updated for months or even years. They get a new website with wonderful SEO, they put it live fully expecting it to hit page 1 and it ends up lower down than it was originally! Cue […]
We’ve talked a lot about getting the right keywords and putting them in your documents but one thing I haven’t mentioned is where in your web page you should put. Google assumes that if your page is about a particular topic then you’re more likely to mention that topic nearer the start of the page, […]
Campaign Monitor is an excellent site for sending out newsletters. We use it for our MMD newsletter and it works really well – lots of functions and behind the scenes works well as well. Email servers are very jumpy about spam and newsletters can often be marked as spam, but if they come from Campaign […]
This is part of an occasional series looking at some of the poorer websites found on the web today. For the previous post, click here. Today we’re looking at the visual crime that is http://www.msy.com.au/ – “The Name You Can Trust”. I’m not too sure where to start with this one. It’s a sort of minimalist […]
There are a huge stack of tools out there to help you make the most of Twitter. There are varying levels of quality but one of the tools that I’ve been playing with today is Tweepi and it’s impressed me hugely. Geeky Follow One of the problems that people have with Twitter is finding people […]
If you’ve ever had one of your blog posts re-tweeted by a big hitter on Twitter then you’ll know the massive amount of traffic that they can generate. That big wave of traffic can generate additional RSS subscribers and newsletter subscribers as well so it’s not just a one-off benefit. On a smaller scale I […]
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