filed in Google, SEO on Apr.02, 2009
For those of you that follow such things (most SEOs (despite what they say (including me!)), Google updated their Toolbar PageRank yesterday – April Fools day. While such an update has little to no impact on your search engine rankings, it’s an interesting indicator as to whether your SEO efforts are having any effect or [...]
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filed in Blogging, Marketing, SEO on Feb.20, 2009
Many small businesses are now incorporating blogs into their websites and are seeing some amazing results! What is a Blog? A blog is a website, or an area of a website, that allows you to easily publish your own content. It’s usually much more informal than a business website, with a mix of articles, tips, [...]
filed in SEO on Feb.02, 2009
I was asked on Twitter to share some ‘best practice’ tips on web site title tags.  And so I did – in 4 tweets.  I thought that I’d share them with you as a very simple primer on how to start optimising the title tags on your website:  @GinaRubel Keep it under 66 characters, important [...]
filed in Google, SEO, Website Design on Jan.23, 2009
One of the first recommendations I’ll make to businesses looking to increase traffic to their website is that they set up a blog. There are a number of reasons for this – it allows you to capture “long tail” searches for a start. Â But (assuming you are diligent enough) it also gives you a way [...]
filed in SEO on Jan.19, 2009
When I speak with new clients, they often tell me that they’re surprised that their website isn’t ranking well because ‘all of our meta tags are great’. They’re then very surprised when I tell them that Google doesn’t actually look at meta tags any more so they’re wasting their time. In fact, this isn’t 100% [...]
filed in Marketing, SEO on Jan.06, 2009
Today, I was asked the following question: Gregor, we’re listed with ‘XYZ’ business directory but we don’t seem to be getting any enquiries through their website. Also, they have just increased their listing fee by over 70%. Â However, they claim that being listed on their website is giving us a great SEO benefit. Â Can [...]
filed in Blogging, Google, SEO on Dec.04, 2008
One of the things I’m always surprised about is the sheer variety of search terms that people use to find my website. Recently I wrote a very brief post about the impact of the recent VAT changes in the UK and how it would likely affect small businesses. Â I didn’t actually write it with the [...]
filed in Google, Misc, SEO on Dec.02, 2008
I was checking out some of my competitor’s websites a few days ago (something I recommend that you do periodically) and was amazed to see that some of them were still offering a ‘search engine submission’ service. There may have been some value in this service back in 1997 but to offer this as a [...]
filed in Google, Marketing, SEO on Nov.24, 2008
If you own a website and you want to get more sales than your direct competitors then it is a really good idea to know and understand what your competitors are doing with their websites. By looking at their websites, you can learn all sorts of things that can really help your own website marketing. [...]
filed in SEO on Nov.10, 2008
Lisa Barone writes a piece here about SEOs actually doing SEO rather than just reading about it. It’s interesting because by searching the internet, you can find a lot of SEO tips that you can apply to your website. Unfortunately, there is also a lot of poor information out there, which is why it is [...]