filed in Google, SEO on Feb.26, 2009
I’m going to give you the single most important piece of search engine optimisation advice you’ll ever get. I’ve seen clients move up 30 places in Google by doing this one thing. I’ve had clients that have moved to the first page of Google JUST by doing this one thing. And it is so simple [...]
filed in SEO on Feb.02, 2009
I was asked on Twitter to share some ‘best practice’ tips on web site title tags.  And so I did – in 4 tweets.  I thought that I’d share them with you as a very simple primer on how to start optimising the title tags on your website:  @GinaRubel Keep it under 66 characters, important [...]
filed in SEO on Jan.19, 2009
When I speak with new clients, they often tell me that they’re surprised that their website isn’t ranking well because ‘all of our meta tags are great’. They’re then very surprised when I tell them that Google doesn’t actually look at meta tags any more so they’re wasting their time. In fact, this isn’t 100% [...]