The 60 second overview:
- Your meta description is very similar to your title tags – a piece of HTML code that isn’t really visible to the user but very important for your search results.
- Google doesn’t use it as part of its algorithm to determine where in the search results you should appear.
- However, Google usually uses it as the description that appears in the search results so it’s the thing that can convince people to click on your result instead of a competitors.
- It’s the equivalent of your elevator pitch.
- You have around 160 characters to pitch your offering and stand out from the competition. It should contain your most compelling content.
- It should be unique for every page – it should reflect the content of the page. So if you have a page on wedding photography and another page on commercial photography then the meta description for each of these pages should be unique and compelling in their own way.
- It’s easily editable in WordPress (if you have a SEO plugin, such as Yoast)
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