Project Gutenberg: What Will It Mean for Your WordPress Website?

Changes due to be introduced soon by WordPress will have implications for millions of website owners. The open-source Content Management System powers around one in three of all websites in the world – including our own, and all the sites we create for our customers. We love WordPress, and Project Gutenberg is set to make […]

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7 steps to ensure your website makes a great first impression

Old proverbs warn us not to judge books by their covers and remind us that beauty is only skin deep. Despite this, most of us rely instinctively on first impressions to inform many of the decisions we make. It’s wrong of course. First impressions are superficial and can’t possibly convey all the information we need, […]

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Stock Photography vs Bespoke Photography

When a visitor lands on your website, you have a window of just a few seconds to engage their attention and encourage them to stay and explore further. The most effective way to do this is through imagery. Our visual senses process images instantly, conveying a message or emotion far more quickly than written text […]

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How to Get More Leads & Enquiries from Your Website – part 1

This post is part of a series on getting more leads and enquiries from your website. Part 1 – Get Inside the Mind of Your Ideal Customer! Do you know what visitors are looking for when they land on your website?  Are you clear about what it will take to convince them that yours is […]

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Responsive web design

Responsive design is definitely one of the buzz phrases in the world of web design at the moment. Everyone’s being told that their website should be ‘responsive’ and we’ve been working with a lot of clients recently to ensure their site is up to scratch. But what exactly is responsive web design and why is […]

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Have you reviewed your own website?

Having a website is one of the great marketing tools for your business.  Day and night it’s working for you by enhancing your brand and letting people know about your business and what you do. You might even be selling things through your website so you’re effectively making money while you sleep! But have you […]

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How to handle a Google penalty

Small business website worries – How to handle a Google penalty Just before Mother’s day Google decided to apply a penalty to Interflora which resulted in it effectively disappearing from Google’s results for highly lucrative terms such as “Florists”, “Flowers”, “Floral Gifts” and even “Interflora”. It was a disaster for them and while they haven’t […]

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Call to Action best practice

Website Improvements – Call to Action best practice Have you ever considered what you would define as a “successful” visit to your website?  It’s a simple question but by finding out the answer, you can figure out what you need to do to increase the number of successful visits to your website. For example – […]

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Guest Blogging – some guidelines to follow

Guest Blogging – some guidelines to follow One of the most effective ways of getting links and traffic to your website is by guest blogging. In the past year or two it’s become the most popular link building tactic and it’s currently the trendy way to attract links to your website in a Google-friendly way. […]

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Google Penalties and How They Can Affect You

Google Penalties and How They Can Affect You SEO used to be simple. You did a few simple things to your website and you got good rankings, visitors and revenue from your website. Then people started to abuse Google by doing dodgy things such as hacking websites and hiding text on websites to try to […]

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Is your login name “admin”? You’re a hacking target

Over at iTheme.com there’s an excellent blog post on the very serious ongoing hacking attempts of WordPress blogs.  I recommend having a read of it to understand what’s going on and how to protect yourself. If you want to get a quick overview though, then stick with me! The problem Essentially what’s happening is that […]

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Google Chrome, Helvetica Neue and strange characters bug

Helvetica Neue is a really nice, clear font that’s widely used by designers and is now quite frequently used on webpages.  However, it’s not a standard font on Windows and isn’t a “web-safe” font (which means you can assume it’ll be installed on most peoples computers.  For that reason, web developers generally provide an alternative […]

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The Dangers of Spam Comments

For those of you that have a blog then you’re probably used to getting lots of spam comments on your blog.  It’s easy enough to install a comment spam plugin and avoid the worst of it but there are always some that get through the net. Moderating comments is effective but time-consuming and frustrating for […]

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Small Business SEO is almost impossible

Who’d be a small business website owner? After the drama with Interflora and their Google punishment for placing dofollow links in advertorials comes Google with a reassurance that you probably won’t be penalised if you’re linked to from a third party that’s had a penalty applied Given that lots of small businesses still rely on Google for […]

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New developments at MMD

You’ll have noticed the new website design for the MMD site which went live over the weekend.  I hope you like it – we’re really pleased with it! It was an interesting experience for us (and for me in particular) to be on the other side of the fence as the ‘client’ rather than the […]

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Twitter Tools

We now have Twitter Tools installed on this blog – so any new blogs will automatically appear in our Twitter account. Check it out here: https://twitter.com/#!/MassMediaDesign

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Another Panda tip

On thing I forgot to mention in my last post about Google Panda was that Panda is a site-wide ‘penalty’.  What this means is that if you have a enough ‘low quality’ pages on your website then the whole site can be affected. That’s worrying – not least because ‘low quality’ isn’t particularly well defined. How […]

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Google Panda 3.3 Update

A little over a year ago we saw Google release the Panda update in the US.  The aim of the update was to remove ‘low quality’ sites from Google’s results.  What that essentially meant was sites that steal content from other sites, smother the page in advertising or generally offered little or no useful information […]

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“Guaranteed Number One Listing on Google!” (not quite…)

We have never promised anyone that we would get their website to the very top of Google.  We promise to use the very best techniques that have proven to deliver fantastic results in the past, but we can’t force Google to do anything.  If they don’t want to put your site at number 1 then […]

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Is your website fast enough?

Back in April, Google announced that the speed of your website is a factor in how they rank your site. That’s not ground-breaking.  If a site is dead slow then it makes sense that people will be less impressed by it and less likely to use it.  If they don’t use it then it’s no […]

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Google gets into the web design business (maybe…)

While I was checking a few search terms, I found Google ranking on page 4 for ‘Web Design Slough’. I’m pretty sure they’re not getting into the web design business in Slough, but it’s a peculiar search result all the same…

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Website designs for inspiration

Many of our new clients, when we’re discussing various styles of websites like to point to other websites that they like the look of. Often the sites are all fairly similar – clean, fresh designs but they never have the ‘wow’ factor. However, it’s possible to have a clean, fresh design that puts a professional […]

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New Google search results page

Google has provided more details about the recent changes to its search results page. Jon Wiley, senior user experience designer at Google, said in a blog post that the new layout is an effort to meet the “rising expectations for search” from increasingly web savvy users. “As the web has evolved over the past decade, […]

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Don’t rely on Google

A while back, Google introduced the Canonical Link Element to help site owners deal with duplicate pages getting indexed in Google (such as printer friendly pages, which have almost exactly the same content as the original article). It’s very widely used now but it’s not 100% accurate and if you make a mistake with it […]

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How to get rid of all your visitors

One of my favourite blogs is Red Cardinal and they have written a great study into how to request car insurance quotes online. With some great screenshots, they’ve shown just how awful some of the major websites make the user experience. Check it out over here: http://www.redcardinal.ie/conversion-optimisation/31-08-2009/how-to-smother-your-prospects-and-kill-your-leads

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Ask an expert

I’m now an contributor over at the excellent Ask the Expert section on the Start-up Community website. http://www.startupcommunity.co.uk/speakerscorner/speaker.asp?id=74023 So if you have any website or internet marketing questions, head on over there and ask away.  There are lots of other resources for small business owners or start-ups too.

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DMOZ – one big frustration

Dmoz is one of the more useful links to get.  Not only is it a trusted resource, since it’s hand edited, but many websites use it to build up their own link directory.  I’ve seen PR6 links from sites that get all of their data from dmoz. It’s generally accepted that dmoz is tricky to […]

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How to automatically check your rankings

In the past, I’ve often told people not to go crazy and check their website rankings every day because they’ll end up going crazy.  If you see your website drop down a couple of places then it’s natural to go and change something to try and rectify it but you might actually cause a worse […]

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New websites can drop dramatically

One of the things we’ve seen time and again is when someone has an old website that hasn’t been updated for months or even years.  They get a new website with wonderful SEO, they put it live fully expecting it to hit page 1 and it ends up lower down than it was originally! Cue […]

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Where should I put my keywords?

We’ve talked a lot about getting the right keywords and putting them in your documents but one thing I haven’t mentioned is where in your web page you should put. Google assumes that if your page is about a particular topic then you’re more likely to mention that topic nearer the start of the page, […]

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