Google’s crusade to make the internet more secure for users will pass another key milestone in July when the company releases the latest version of its web browser Google Chrome. Chrome already protects web users from sites that use password and credit card fields and don’t have an SSL digital certificate, flagging up a warning […]
When it comes down to it, your website has just two key functions: to generate interest in your organisation and to turn that interest into action. Or, to put it in web-speak – to maximise traffic and optimise conversions. So, when someone finds your website – whether it’s from a Google search, a paid-for advert, […]
Your website is likely to be your single most important piece of marketing collateral, so finding the right web design partner to work with is crucial. But with so many agencies offering web design, how can you select one that’s right for your business? If you get it wrong, the consequences can be serious. You’ll […]
It’s the first big decision you’ll have to make if you’re planning a new website: will you buy an off-the-shelf design template or invest in having an agency create a bespoke website for you? We’re often asked to advise which route is best and as an agency specialising in bespoke web design, you won’t be […]
As you’ve probably noticed from all the press stories, advice seminars and social media discussion, there’s just a month left until the new GDPR legislation comes into force on 25th May. This will give the data’s owner (usually the person that it’s about) more rights and impose greater fines and penalties on businesses that misuse […]
What’s the first thing you do when you want to find a product, a business or a solution to a problem? You ‘Google it’ of course, and that’s exactly what your prospective customers are doing right now. So will they find your website? Social media, advertising and other marketing channels are an essential part of […]
Around 1 in 3 of all websites is powered by WordPress, making it one of the most widely used Content Management Systems in the world. As we highlighted in our recent blog, 6 Reasons We Love WordPress, it’s our favourite platform here at MMD, and we use it exclusively for all the sites we develop. […]
It’s a question we’re frequently asked by clients; “How often do I need to update my website?” While there’s no definitive answer – because every business is unique – as a general rule, we recommend that a website should have fresh content added to it at least once a month. If you can manage updates […]
When you visit most websites, mini data files known as ‘cookies’ will place information on your computer’s browser. When you next return to the site, they’ll retrieve it, using it to help improve your interaction with the site and give you a better overall user experience. The Cookie Law is a piece of privacy legislation […]
It’s one of the internet’s biggest success stories, it pre-dates Twitter and Facebook, and it powers nearly 30% of global websites. But it doesn’t have a CEO, and you can’t buy shares in it. We’re talking about WordPress. Originally a blogging platform, over nearly 15 years it’s evolved into one of the world’s most popular […]
Raising investments for your start-up can be a daunting task, regardless of what funding stage you’re at. Continued funding is crucial to the longevity of any business and is vital to growth and expansion. Thankfully, there are tips and tricks that can aide your efforts, improving your chances of enticing investors and securing that all-important […]
By enabling customers to find your organisation online, and helping to drive traffic to your website through the search engines, your domain name plays an important role in determining the success of your business. Like your company name and your logo, your domain name is integral to your brand identity. We’re going to share some […]
According to recent research, there are currently around 3.77 billion internet users in the world – that’s 50% of the entire population of our planet – and rising! With so many ways to connect, and online interactions increasing exponentially, what keeps the personal data we share over the internet secure and private? The answer is […]
You probably go to great lengths to look after your most valuable business assets – staff, buildings, IT systems, vehicles and the like, but what about your website? It’s at the very heart of your business, integral to all your sales and marketing efforts, and it’s likely to represent a significant investment – so have […]
OK, we know, you’re totally fed up with hearing about GDPR. To be honest, so are we – which is why we wanted to create a short blog aimed at SME business owners like you that will take no more than 5 minutes to read, and will tell you everything you need to know about […]
Whatever kind of business you run, it’s critical you optimise the return on your advertising expenditure, generating the highest possible sales revenue for every £1 you spend. But working out where to invest your budget for maximum effect can be difficult, costing you time and money. As the American retailer John Wanamaker neatly summed it […]
Funding can be a barrier for all startups. Investment isn’t your only option. There are over 200 government grants available to businesses in the UK. This can be an attractive option, well worth consideration. Often they won’t need to be repaid and you won’t have to give up any equity stakes. Innovate UK have put […]
Pretty much anyone can have a go at building a website these days, but creating and developing a GREAT website means that you really have to understand what works! It’s easy to get caught up in the latest design trend at the cost of your content, or to overload your visitors with sound effects, music […]
Your website & branding are two of your most important marketing tools – we take a look at a recent case study where Mass Media Design helped deliver a brand new look for one of our clients. Client Bang Consulting – a Hampshire-based marketing agency working with ambitious business owners, who want to outsource their […]
Recruitment is always a big issue for startups and small businesses but surrounding yourself with the right people could be the difference between success and failure. Recruiting is a time consuming and costly process. The repercussions of making a mistake can be devastating to your business. Thankfully, Innovate UK have brought some vital tips to […]
We are often asked by clients ‘should I blog?’. Our answer is usually that it depends on several factors: do you know why you should be blogging, do you have something worthwhile to say, and do you have the time to commit to creating interesting and engaging content on a regular basis? Starting a blog […]
Over the past few years, the use of video content online has exploded. More and more websites are using video to engage their visitors, but does it work? What are the benefits of using video? Are there any downsides? Will it work for you? Video accounts for an increasing percentage of online traffic Let’s start […]
Let’s face it – website terms and conditions are not exactly exciting! We know they’re important, but when you’re concentrating on getting your site design and content ‘just right’, the small print is probably not high on your list of priorities. It’s not a legal requirement to publish terms and conditions (also known as T&Cs […]
Today every business knows that having a presence on social media is essential. Social media builds relationships with your audience, encourages word of mouth recommendation, enhances your brand and draws in consumers. The problem is knowing which network to use. Choosing the right social media channel is vital, and having the resources and time to […]
Audience growth can be an issue for any new business. It not only costs time, money and effort but often offers little immediate reward. Partnership marketing could be the catalyst to jump-starting your brand’s audience growth. Innovate UK have put together a few essential tips to help you make the most of any partnership marketing […]
Is your WordPress site up-to-date? WordPress is one of the most widely used content management systems (CMS) in the world, used by a massive 27% of all websites*. You might be surprised however to find out that WordPress, along with Joomla and Magento were the most hacked CMS platforms from July to September 2016. Of […]
So, you have a great website and now you need a digital strategy to increase its traffic. You know that Pay-Per-Click (PPC) and Search Engine Optimisation (SEO) are two of the most powerful approaches to generate traffic, but which will work best for you? First up – Pay Per Click If you want guaranteed visitors […]
As you may know, the criteria for achieving a high Google search ranking is always changing. Since January 2017, your website’s security has been a much larger factor in how you perform in the search results, so we thought it was time we took a look at website security, or SSL. What is SSL? Secure […]
Continuing our series of case studies, we take a look at a company who were looking to move their image upmarket and whose website was causing them a bit of trouble. They approached Mass Media Design to for some help… The Client Sandringham Carpets supplies carpets exclusively to the interior design industry. They offer a […]
No matter how well your brand is marketed, if it doesn’t have a clearly defined USP there’s little chance of success. Having a firm grip of what you stand for and what differentiates you from the market is intrinsic to actually making it in the tough world of business. Not only will your unique selling […]