So, you have a great website and now you need a digital strategy to increase its traffic. You know that Pay-Per-Click (PPC) and Search Engine Optimisation (SEO) are two of the most powerful approaches to generate traffic, but which will work best for you? First up – Pay Per Click If you want guaranteed visitors […]

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Securing better search rankings with SSL

As you may know, the criteria for achieving a high Google search ranking is always changing. From January 2017, your website’s security will be a much larger factor in how you perform in the search results so we thought it was time we took a look at website security, or SSL. What is SSL? Secure […]

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Case Study – Sandringham Carpets

Continuing our series of case studies, we take a look at a company who were looking to move their image upmarket and whose website was causing them a bit of trouble. They approached Mass Media Design to for some help… The Client Sandringham Carpets supplies  carpets exclusively to the interior design industry. They offer a […]

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Top Tips to Help Define Your USP

No matter how well your brand is marketed, if it doesn’t have a clearly defined USP there’s little chance of success. Having a firm grip of what you stand for and what differentiates you from the market is intrinsic to actually making it in the tough world of business. Not only will your unique selling […]

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Good copy – what is it and why do we need it?

by Nicky Parker Copy, content or wording – all fancy words for the same thing. But what does that actually mean? In essence, it is all the wording you use when marketing to, or communicating with, customers and prospects. That makes it sound pretty simple, but, in fact, it is anything but… Good copy resonates […]

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What’s in a title?

When it comes to grabbing a potential customer’s attention, the title you choose for your new content is crucial. But beneath the surface, there’s a sneaky bit of html code which is even more important – the title tag. Simply put, the title tag is probably the most essential bit of information within the content […]

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Focusing on your customers – Intelligent Counting

When talking to our clients about how they can best promote themselves, we always recommend that they seek testimonials from their customers – these really help to demonstrate why they’re the right people for the job at hand. In the interests of taking our own medicine, here’s a great example of some of the work […]

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Responsive web design

Responsive design is definitely one of the buzz phrases in the world of web design at the moment. Everyone’s being told that their website should be ‘responsive’ and we’ve been working with a lot of clients recently to ensure their site is up to scratch. But what exactly is responsive web design and why is […]

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Have you reviewed your own website?

Having a website is one of the great marketing tools for your business.  Day and night it’s working for you by enhancing your brand and letting people know about your business and what you do. You might even be selling things through your website so you’re effectively making money while you sleep! But have you […]

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How to handle a Google penalty

Small business website worries – How to handle a Google penalty Just before Mother’s day Google decided to apply a penalty to Interflora which resulted in it effectively disappearing from Google’s results for highly lucrative terms such as “Florists”, “Flowers”, “Floral Gifts” and even “Interflora”. It was a disaster for them and while they haven’t […]

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