Do I need to update my WordPress website?

Is your WordPress site up-to-date? WordPress is one of the most widely used content management systems (CMS) in the world, used by a massive 27% of all websites*. You might be surprised however to find out that WordPress, along with Joomla and Magento were the most hacked CMS platforms from July to September 2016. Of […]

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PPC or SEO?

So, you have a great website and now you need a digital strategy to increase its traffic. You know that Pay-Per-Click (PPC) and Search Engine Optimisation (SEO) are two of the most powerful approaches to generate traffic, but which will work best for you? First up – Pay Per Click If you want guaranteed visitors […]

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Securing better search rankings with SSL

As you may know, the criteria for achieving a high Google search ranking is always changing. Since January 2017, your website’s security has been a much larger factor in how you perform in the search results, so we thought it was time we took a look at website security, or SSL. What is SSL? Secure […]

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Case Study – Sandringham Carpets

Continuing our series of case studies, we take a look at a company who were looking to move their image upmarket and whose website was causing them a bit of trouble. They approached Mass Media Design to for some help… The Client Sandringham Carpets supplies  carpets exclusively to the interior design industry. They offer a […]

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Top Tips to Help Define Your USP

No matter how well your brand is marketed, if it doesn’t have a clearly defined USP there’s little chance of success. Having a firm grip of what you stand for and what differentiates you from the market is intrinsic to actually making it in the tough world of business. Not only will your unique selling […]

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Good copy – what is it and why do we need it?

by Nicky Parker Copy, content or wording – all fancy words for the same thing. But what does that actually mean? In essence, it is all the wording you use when marketing to, or communicating with, customers and prospects. That makes it sound pretty simple, but, in fact, it is anything but… Good copy resonates […]

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What’s in a title?

When it comes to grabbing a potential customer’s attention, the title you choose for your new content is crucial. But beneath the surface, there’s a sneaky bit of html code which is even more important – the title tag. Simply put, the title tag is probably the most essential bit of information within the content […]

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Focusing on your customers – Intelligent Counting

When talking to our clients about how they can best promote themselves, we always recommend that they seek testimonials from their customers – these really help to demonstrate why they’re the right people for the job at hand. In the interests of taking our own medicine, here’s a great example of some of the work […]

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Responsive web design

Responsive design is definitely one of the buzz phrases in the world of web design at the moment. Everyone’s being told that their website should be ‘responsive’ and we’ve been working with a lot of clients recently to ensure their site is up to scratch. But what exactly is responsive web design and why is […]

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Have you reviewed your own website?

Having a website is one of the great marketing tools for your business.  Day and night it’s working for you by enhancing your brand and letting people know about your business and what you do. You might even be selling things through your website so you’re effectively making money while you sleep! But have you […]

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How to handle a Google penalty

Small business website worries – How to handle a Google penalty Just before Mother’s day Google decided to apply a penalty to Interflora which resulted in it effectively disappearing from Google’s results for highly lucrative terms such as “Florists”, “Flowers”, “Floral Gifts” and even “Interflora”. It was a disaster for them and while they haven’t […]

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Call to Action best practice

Website Improvements – Call to Action best practice Have you ever considered what you would define as a “successful” visit to your website?  It’s a simple question but by finding out the answer, you can figure out what you need to do to increase the number of successful visits to your website. For example – […]

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Guest Blogging – some guidelines to follow

Guest Blogging – some guidelines to follow One of the most effective ways of getting links and traffic to your website is by guest blogging. In the past year or two it’s become the most popular link building tactic and it’s currently the trendy way to attract links to your website in a Google-friendly way. […]

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Google Penalties and How They Can Affect You

Google Penalties and How They Can Affect You SEO used to be simple. You did a few simple things to your website and you got good rankings, visitors and revenue from your website. Then people started to abuse Google by doing dodgy things such as hacking websites and hiding text on websites to try to […]

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Unnatural Links Penalty: Does it Make Sense to Remove Links?

In recent months I had to deal with a so called “unnatural links” penalty by Google.  Now you think I’m one of those dirty SEO scoundrels and I deserved it but it wasn’t me, it was a client site I took over some time ago. I made it recover from a penalty originally by cleaning […]

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How I Got Authority Links from the Most Trustworthy Search & SEO Publications

  Despite all the social media signals frenzy good old authority links can still propel your site to top rankings. Also despite all the talk about how rankings do not matter anymore, I indeed said it myself already years ago, they sadly do for many of us. That’s why I’d like to recall how I […]

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Will Google Grab Your Market Next? How to Prepare Now

* I’ve seen it first hand: whole industries shattered by so called Google updates and shortly after Google introducing the exact same offer as the now dwarfed competition. In the UK shortly before Google pushed its Shopping search the Panda update killed off almost all shopping search engines and price comparison sites. Only one site […]

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What’s Your Unique Selling Proposition When it Comes to Content?

Me too articles are the bane of the Web today. For each topic or keyword you get myriads of superficial ones. Just follow one keyphrase of your choice on Topsy for a while to see how much is going on. Of course most of these articles are repetitive once you know a few things about […]

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Is your login name “admin”? You’re a hacking target

Over at iTheme.com there’s an excellent blog post on the very serious ongoing hacking attempts of WordPress blogs.  I recommend having a read of it to understand what’s going on and how to protect yourself. If you want to get a quick overview though, then stick with me! The problem Essentially what’s happening is that […]

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Google Chrome, Helvetica Neue and strange characters bug

Helvetica Neue is a really nice, clear font that’s widely used by designers and is now quite frequently used on webpages.  However, it’s not a standard font on Windows and isn’t a “web-safe” font (which means you can assume it’ll be installed on most peoples computers.  For that reason, web developers generally provide an alternative […]

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Where to Engage Your Future Audience: Tumblr, Pinterest, Google+?

While most businesses are probably already on Facebook, maybe also on Twitter every year a new social site pops up. How to decide where to allocate your resources to reach your future audience as the early adopters move on to the next big thing? You wouldn’t invest time and money on Friendster or even MySpace […]

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The Dangers of Spam Comments

For those of you that have a blog then you’re probably used to getting lots of spam comments on your blog.  It’s easy enough to install a comment spam plugin and avoid the worst of it but there are always some that get through the net. Moderating comments is effective but time-consuming and frustrating for […]

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Inbound vs Outbound: How Content Creation Trumps Link Building

As an online publisher I have been always creating content and building links even long before Google. Then almost 10 years ago I became an SEO and learned that you can actually skip part of the content creation process and get traffic from Google right away by creating keyword-optimized pages. How did I start on […]

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Common Web Design Mistakes that Break Your SEO

* Over the years I have seen numerous websites ruined by relaunches even in cases where I warned clients to tell me about each and every change planned. In some cases there was a redesign done on the cheap, where I could see some images in Photoshop of how the websites will look. These mock-ups […]

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Small Business SEO is almost impossible

Who’d be a small business website owner? After the drama with Interflora and their Google punishment for placing dofollow links in advertorials comes Google with a reassurance that you probably won’t be penalised if you’re linked to from a third party that’s had a penalty applied Given that lots of small businesses still rely on Google for […]

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Will Google Still Exist 10 Years from Now?

* Do you remember AltaVista or even Yahoo? Search engines comes and go, even full fledged online empires crumble within a few years. Yes, Yahoo is still there and even has some useful products and services but there was a time when Yahoo was the dominant brand on the Web and the most used search […]

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New developments at MMD

You’ll have noticed the new website design for the MMD site which went live over the weekend.  I hope you like it – we’re really pleased with it! It was an interesting experience for us (and for me in particular) to be on the other side of the fence as the ‘client’ rather than the […]

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30 Web Trends of 2013: How Web Design, UX, Blogging…..

* For four years in a row I have been compiling lists of Web trends for a British SEO blog. It was pretty unknown at the beginning but became the the “best” UK SEO blog according to the UK Search Awards. So this is my fifth such post already. I know that it gets published […]

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Twitter Tools

We now have Twitter Tools installed on this blog – so any new blogs will automatically appear in our Twitter account. Check it out here: https://twitter.com/#!/MassMediaDesign

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Another Panda tip

On thing I forgot to mention in my last post about Google Panda was that Panda is a site-wide ‘penalty’.  What this means is that if you have a enough ‘low quality’ pages on your website then the whole site can be affected. That’s worrying – not least because ‘low quality’ isn’t particularly well defined. How […]

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