Can you trust your web design company?

I’m a bit of a geek and I like to look at the search results for a variety of keywords and see who is ranking where.  I’m always interested to see why they’re ranking where they are so I often have a poke about to see what’s working for them and what isn’t. Today, I […]

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Lovely Warm Bread via Twitter

Strange title isn’t it?  But it’s about a wonderful story involving a London bakery using Twitter to inform people when they’re just baked a fresh batch of bread.  You can get the whole story here: http://www.google.com/hostednews/afp/article/ALeqM5iIgCLG0fRo40rP-hNwT54BwCTIBA It’s a fantastic example of a business looking at how it can take new technology and use it to […]

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A 300% increase in responses?

Recently, I was asked if adding a ‘presenter’ would be a good thing to have on a website. For those of you that don’t know what a presenter is (and I must admit, I didn’t know that that’s what they were called!), here’s a link to the company selling them: www.mywebpresenters.com. My personal opinion was that […]

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Twitter Search is Evolving

CNET reports about two major upcoming changes to Twitter search.  Twitter search has a massive amount of potential but has been seriously overlooked so far.  That’s about to change. Firstly Twitter is about to start crawling and indexing the links that are tweeted to provide a far broader view of what’s popular at the moment.  […]

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Google gets it VERY wrong

On Friday I spoke about the trust that can easily be generated just by having a top ranking in Google for a relevant search term.  The findings of a recent survey showed that by having a top ranking, people assumed that you were an expert in your field.  What this means is that people are […]

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Do you trust search results?

I’ve been meaning to write about the results from this poll for a long time – I’ve finally got around to doing it today. I’ve been thinking a lot about these results and what surprised me the most is that people are willing to trust search results (which can quite easily be gamed/manipulated) over something […]

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The power of the newsletter

Today I want to share an example with you of how powerful a newsletter is at attracting new clients. Recently we launched a new ‘Affordable SEO‘ service especially aimed at small and medium sized businesses.  We knew that it was going to be a popular service but we didn’t realise just HOW popular it would […]

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Gumtree.com : Recommended!

Recently I’ve needed to find a new tenant for my flat which I rent out, so I went to the usual estate agents that I use.  They wanted £750 to find someone, which I thought a bit steep but which seemed to be the going rate so I told them to proceed. 3 weeks late, […]

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Affordable Search Engine Optimisation

After a lengthy period of development and refinement, we are pleased to launch our new ‘recession-busting‘ search engine optimisation service. Exclusively aimed at small businesses, it’s an affordable way to get your website search engine optimised by a leading SEO expert as well as giving you the tools and knowledge to beat your competitors in […]

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April 2009 PageRank update

For those of you that follow such things (most SEOs (despite what they say (including me!)), Google updated their Toolbar PageRank yesterday – April Fools day. While such an update has little to no impact on your search engine rankings, it’s an interesting indicator as to whether your SEO efforts are having any effect or […]

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Do something for charity and get a link in return

Today is Comic Relief day in the UK.  It’s a huge event and has people and down the country doing the craziest things all in the name of charity.  It’s a very worthy cause and has raised over £600 million UK Pounds for good causes all around the world. You can do a tiny bit […]

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Seven Things You Don’t Know About Me

SEO guru Liam Delahunty from the Online Sales blog very kindly invited me to participate in this meme. Seven things about me 1. I’m the Chairman and Trumpet player in the local wind band: Woodley Concert Band. 2. I took 6 months off work to go travelling in China and ended up visiting North Korea, the […]

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Re-tweeting is the new linking out

There’s a new(ish) website called retweetist which shows the top links that are being tweeted by people on Twitter. There are some big numbers there – articles being tweeted by over 100 people. When you consider how many followers those 100 people have then you’re looking at some serious amount of traffic being driven to […]

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Must read Twitter posts

Tad over at the SEOptimise blog has collected together a great list of blog posts about Twitter, including 15 great tools and how to use Twitter for business.  I’d recommend taking some time to check it out if you’re trying to get the most out of Twitter.   In fact, it’s worth looking at it […]

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Is the Guardian Website Keyword Stuffing?

While browsing the Guardian website I came across a story which had this fantastic URL: http://www.guardian.co.uk/sport/2009/feb/23/honda-formula-one-bernie-ecclestone-richard-branson-jenson-button-bruno-senna-mercedes-benz The aim of having such a huge URL is that when someone links to the story (just like I’ve done), the anchor text is full of nice rich keywords which should help the website’s SEO.   Whilst I can’t […]

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How to get to Page 1 in Google

I’m going to give you the single most important piece of search engine optimisation advice you’ll ever get. I’ve seen clients move up 30 places in Google by doing this one thing. I’ve had clients that have moved to the first page of Google JUST by doing this one thing. And it is so simple […]

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Gmail is down

Gmail, usually one of the most reliable email site on the Internet has been down for a few hours today.   Google has taken a bit of a beating for not responding within an acceptable time (3 hours). I don’t use my Gmail as my primary email account so I’ve not really suffered but one […]

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Linking out? Make sure that they know!

I’ve a strong advocate of linking to other blogs – not just to get links back (although that is a very nice side-effect) but also because I want to share information with my blog readers if I think it’s useful. However, if you’re linking out to other blogs in order to get them to link […]

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Launch of our Blog Design Service

Many small businesses are now incorporating blogs into their websites and are seeing some amazing results!  What is a Blog? A blog is a website, or an area of a website, that allows you to easily publish your own content.  It’s usually much more informal than a business website, with a mix of articles, tips, […]

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Is your Twitter identity safe?

I’ve just registered another account on Twitter.  Those of you that follow me (and if you don’t, you should!) will wonder why I need another account but it just dawned on my that my twitter username is my real name and not my business name. Up until about 5 minutes ago, there was nothing stopping […]

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How to optimise your title tags

I was asked on Twitter to share some ‘best practice’ tips on web site title tags.  And so I did – in 4 tweets.  I thought that I’d share them with you as a very simple primer on how to start optimising the title tags on your website:   @GinaRubel Keep it under 66 characters, important […]

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Why you need to update your website frequently

One of the first recommendations I’ll make to businesses looking to increase traffic to their website is that they set up a blog. There are a number of reasons for this – it allows you to capture “long tail” searches for a start.  But (assuming you are diligent enough) it also gives you a way […]

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Meta tags don’t help your SEO

When I speak with new clients, they often tell me that they’re surprised that their website isn’t ranking well because ‘all of our meta tags are great’. They’re then very surprised when I tell them that Google doesn’t actually look at meta tags any more so they’re wasting their time. In fact, this isn’t 100% […]

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3w-net.com Email Scam

One of our clients received this email today from a company called 3w-net.com about another company called Meiao Development Co: Today we formally received an application from Meiao Development company. They are applying to register “**domain name deleted**” as their domain name and Internet keyword through us. which regarding your trade mark and company’s name. […]

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Shocking Behaviour from a Website

Today, I was asked the following question: Gregor, we’re listed with ‘XYZ’ business directory but we don’t seem to be getting any enquiries through their website. Also, they have just increased their listing fee by over 70%.   However, they claim that being listed on their website is giving us a great SEO benefit.  Can […]

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Twitter phishing attack

Darren Rowse has written a good overview about Twitter being used as a platform for a phishing attack. It’s a shame that it’s happened and I’m not sure if I can see a way for Twitter to easily stop this happening in future.  But it reminds us to always be wary about clicking link – […]

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Merry Christmas from Mass Media Design

Just a very brief note to wish all of you a very Merry Christmas and a wonderful 2009.  We have some really exciting things in the pipeline for 2009 that I’m looking forward to sharing with you all. And we’ll have all the best SEO and website marketing tips right here! But for the moment, […]

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A £100,000 contract in 21 days

One of the most powerful ways to show a visitor to your website how effective / valuable your services are, is through a powerful testimonial.  People expect you to say how great you are – but when a satisfied third-party tells them it is massively more effective.  When a prospective client sees that other people […]

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How to build your followers on Twitter

I have over 3500 followers on Twitter and it’s growing every day.  I’m often asked how I manage to do it and the answer is very simple: I give my followers what they want and I interact with them. The #1 mistake people on Twitter make is that they use it purely for their own […]

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How the VAT change brought me loads of traffic

One of the things I’m always surprised about is the sheer variety of search terms that people use to find my website. Recently I wrote a very brief post about the impact of the recent VAT changes in the UK and how it would likely affect small businesses.  I didn’t actually write it with the […]

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