How to makes sales through your website

How to makes sales through your website Nearly every company has a website, but only a very small number of companies are generating regular leads, enquiries and sales through their websites. In this article, I’m going to show you how you can make your company website work for your business and start earning you lots […]

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Google Chrome Plug-ins

I’ve been using Google Chrome now for a few days and I really like it. I’m a bit behind the times with posting a review but I wanted to take a few days to get used to it and see how I found it. So this is more of a considered review rather than first […]

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Google Chrome Browser Market Share

As you probably know (in fact, it’s almost impossible to avoid it) – Google launched a new web browser on September 2nd called Google Chrome. The implications for Firefox are pretty immense since the early techie adopters form the main user base for Firefox.  These same people are the people most likely to move to […]

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Sony Vaio VGN-TZ Model Recall

Sony Vaio VGN-TZ Model Recall Sony has announced that it is recalling thousands of its computers due to an overheating problem which led to one customer being burned. Sony said “The issue involves a small number of units which may overheat due to a wiring problem.” Apparently, this “small number” of units is approximately 74,000 […]

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What search engine is the most important for my traffic?

Whenever I speak about SEO, I generally always talk about Google rather than Yahoo, Live, Ask or whatever.  I’ve been told that I should refer to search engines generically, and that’s good advice, but I think I can be forgiven when you look at the market share that Google has. In the UK, Google controls […]

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What’s a keyword?

You may have heard the term ‘keyword’ before – in fact, you may even get unsolicited emails from various SEO companies telling you about the keywords on your website! But do you know what a keyword really is and why it is critical to the effective search engine optimisation of your website? Simply put, a […]

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Trust me – I’m an expert

I’m not usually one to boast or blow my own trumpet, but I want to remind you of a post I wrote a few weeks back about the importance of linking out for your website SEO and why you should be doing it with your own website. Why am I reminded you of it?  Well, […]

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Comparison of the top 10 SEO companies’ backlinks

I’ve been playing around with Yahoo Site Explorer for a while now and looking at the backlinks that various sites have.  It’s a handy tool, but it does have its limitation (not least that it only allows you to view 1000 backlinks). But for getting a flavour of a site’s backlinks then it does the […]

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Google updates its Toolbar PageRank

Matt Cutts (Google’s head search spam fighting honcho) has announced that they’ve updated their Google Toolbar PageRank values and you can expect to see the changes in the next couple of days. You mayt be wondering what Toolbar PR is and how this change will affect you.  Most SEOs will tell you that it’s totally […]

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Does your website say anything about you at all?

One of the great things about my job is that you’re asked to look at lots of different types of websites and suggest what can be done to them to help their search engine performance and their marketing performance. it’s not as simple as one might hope.  I’ve seen some really awful looking websites that […]

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Metcheck cocks it all up

Even the experts can get it wrong.  Metcheck, one of the most popular weather forecasting websites managed to screw up their move to bigger servers and ended up putting their site down for at least a day,  ruining their Google listing in the meantime (see image below). When I checked their website over the weekend […]

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Do you want links? Then link OUT!

Links. Links. Links.  Any Search Engine Optimisation/Optimization company will tell you that links are one of the most important elements of good website SEO. Whenever I talk to clients about SEO, I explain that a link from another website is seen by Google as a vote for your website.  The more votes you have, the […]

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25 Invaluable Website Design Tools

Everyone likes things that makes their job just that little bit easier.  I’ve collected below a list of tools, tips, techniques and reading that you can use on your next website design project.  If you can think of anything that’s missing then please send me an email and if they’re useful enough then I’ll add […]

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Flash websites now indexed by Google – A black hat’s wet dream?

The announcement that Google can now index flash pages thanks to a plug-in by Adobe should be welcomed by web developers and SEO practitioners but I’m afraid it leaves me with a rather cold sense of foreboding. I’ve never been a great fan of Flash websites. Note that I’m not saying that I don’t like […]

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How to get a direct link to your website from Google

Links from authority websites are undoubtedly one of the best things you can have to increase the SEO of your own website.  Ideally they should be in a similar sector to your business but a link is a link and a link from an authority website is much more powerful than a link from an […]

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Can you save loads of cash from offshoring?

Is offshoring your development as good value as it seems? I’ve had a pretty manic week sorting out a website that had been left half finished by some offshore developers (an awful situtation to be in).  The code was in a bit of a state and our client’s client was keen to get it live. […]

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Why Plurk will kill Twitter

Ok, maybe it’s too early for me to say this (having only registered with Plurk this morning and still in the stage of calling it Plunk) but I just cannot see how Twitter can compete with it in the future. If I had to name one thing about Plurk that kills Twitter it would have […]

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What is SEO?

I was at a breakfast meeting last week and I was asked a question which I hadn’t been asked before: “In what way is SEO different to website design?”. In effect, he was asking – “What is SEO?”.  I’d been spouting on about SEO and internet marketing and he had no idea what it was. […]

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Twitters links that I HAD to click

What makes people click a link in Twitter? I keep banging on about the importance of the headlines in your blog and how they have to be punchy, relevant and make people want to click them. I’ve also talked about Twitter and how it’s best to treat it as a micro-blog.  When you tweet something […]

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Why should I market my website?

I’ve spent my money – give me yours! Why should I market my website?  Good question. You’ve done all the hard work of actually designing the website, making it pretty and deciding on whether the word ‘web’ or ‘website’ was more important.  Why should you have to put MORE effort into marketing it?  Surely now […]

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6.25 tips to turn yourself into a StumbleUpon GOD!

So you want to be a StumbleUpon god? You want to bask in the lovely traffic that it sends your way?  None of this Digg-server-crashing thousands-per-minute traffic but nice solid, medium term, nice, warm, lovely, targetted traffic. Well, yes, we can do that.  But then what do you want to do with that traffic?  Do […]

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Are you ready to have your brand hijacked?

An interesting blog post here from Kelvin Newman about people registering with social websites using recognised brands. http://www.sitevisibility.co.uk/blog/?p=141 Have you considered what might happen if your brand was hijacked?  I’ve already talked about the new trademark rules from Google regarding Pay Per Click but what about people registering using your name on Facebook, or Twitter, […]

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Learning from other blogs

You’ll see that I’ve added a Blogroll to my website (on the left) which lists some of the blogs that I like to read and where I learn loads of things from inspirational people. If you’re serious about using blogs to drive traffic to your website then you need to be reading blogs as well.  […]

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Five social networking tools to publicise your blog

How to drive traffic to your website OK, so you’ve written your blog.  The content is great: fresh, witty, relevant and people who read it are hooked.  Great job.  Well done. You’ve also got a great design – not so showy that it distracts from your great content, but nice enough to make it look […]

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Can you handle a bidding war?

In the UK, Google has recently changed its trademark rules for Pay Per Click advertising. What this means is that, whereas in the past you couldn’t bid for keywords that were trademarks (such as Tesco, Amazon, Ebay) unless you were the trademark owner, now you can, as long as you don’t include the trademark wording […]

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How to be an authority figure in Twitter

All of a Twitter This month has seen yet another technology take off in a big way.  The graph below details the amount of time that the word Twitter has been used in Facebook in the last few months.  The lines are going up.  That must be good! Twitter is a really simple tool that […]

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Moses’ Ten Commandments of Good Website SEO

Not many people know this, but when Moses came down Mount Sinai with the tablets of stone, he also had some rather more lucrative documents that he was given on a USB stick.  After some painstaking research I have managed to get the USB stick working with Windows Vista and have uncovered the 10 commandments of good […]

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You’re making it too hard!

There’s a great sentence in this blog post about your website being a salesperson for you. http://www.seomoz.org/blog/lets-talk-landing-pages That’s obviously a difficult thing to do because it’s a one way interaction and the people you’re trying to sell to can walk away whenever they want without worrying about being rude. Rebecca also makes a great point about getting […]

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Why you should give stuff away for free

The other day, I mentioned that you could offer some free advice to your clients in your blog. For some people, that’s just crazy talk.  Surely you should be charging for advice?  What on earth would people pay you for if they can get the same advice from your blog? Good point – let me elaborate. […]

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Keep in touch

I’ve just finished writing the very first Mass Media Design newsletter and I’m going to send it out to our clients and people that have had dealings with the business in the past year (you know, the taxman, bailiffs, that sort of thing!). I think it’s an important way to keep your name in the […]

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