How to build your followers on Twitter

I have over 3500 followers on Twitter and it’s growing every day.  I’m often asked how I manage to do it and the answer is very simple: I give my followers what they want and I interact with them. The #1 mistake people on Twitter make is that they use it purely for their own […]

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How the VAT change brought me loads of traffic

One of the things I’m always surprised about is the sheer variety of search terms that people use to find my website. Recently I wrote a very brief post about the impact of the recent VAT changes in the UK and how it would likely affect small businesses.  I didn’t actually write it with the […]

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Why Search Engine Submission is Bad

I was checking out some of my competitor’s websites a few days ago (something I recommend that you do periodically) and was amazed to see that some of them were still offering a ‘search engine submission’ service. There may have been some value in this service back in 1997 but to offer this as a […]

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VAT rate change could cause website chaos

The Chancellor has announced a cut in the rate of Value Added Tax (VAT) of 2.5%.  This takes the current rate of VAT to 15% and is the first change in the VAT rate since the early 1990s. Back in the 1990s, ecommerce didn’t really exist and so many of the ecommerce systems that have […]

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How to spy on your competitors

If you own a website and you want to get more sales than your direct competitors then it is a really good idea to know and understand what your competitors are doing with their websites. By looking at their websites, you can learn all sorts of things that can really help your own website marketing. […]

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SEO Companies do it

Lisa Barone writes a piece here about SEOs actually doing SEO rather than just reading about it. It’s interesting because by searching the internet, you can find a lot of SEO tips that you can apply to your website.  Unfortunately, there is also a lot of poor information out there, which is why it is […]

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Our new website design

Those of you who regularly visit our home page at Mass Media Design will have noticed that we have a new website design. It was time for a change – we wanted a fresher design but we also wanted to increase our conversions as well so we’ve implemented a few little features that we’re expecting […]

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How to add a link to your signature in Outlook

  This is a supporting article for our sister website – Small Business Website Marketing. N.B: These steps are for Microsoft Outlook 2007.  For other versions – try this article: http://www.lockergnome.com/windows/2006/06/13/add-a-signature-to-your-messages-outlook-20022003/ Creating a signature Click on the Tools menu item and go to Options -> Mail Format -> Signatures Click on New Give your new signature an […]

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New SEO Software – Beta testers required

Every good SEO knows that to be a good SEO, they need great SEO tools.  At MMD we’re always writing scripts and other tools to help us get great results for our SEO clients. Sometimes we make them available for everyone (such as with our Yahoo Site Explorer parser). We’re currently working on a tool […]

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Our new design!

Today we re-launched our Mass Media Design blog with a new design and a whole bunch of changes under the covers. As you’ll see below, the move from the old blogging platform to the new hasn’t been without its problems and in the process we haven’t been able to move the comments to the new […]

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How to change the title of your web page

The title bar is the most important element of your website with regard to on-site SEO.  What follows is a very simple guide on how to change it for SEO purposes.  This was originally written to accompany the Website Marketing Newsletter.  Visit us here to sign up for your own copy. If you want to […]

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This blog is moving!

I’ve finally lost patience with Subtext so have taken the opportunity to move to WordPress. Subtext is good, but it’s huge, a nightmare to skin or make any configuration changes too and it’s started to be a bit flaky lately.  Plus I wanted to have a completely separate blog so have take the opportunity to […]

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How to makes sales through your website

How to makes sales through your website Nearly every company has a website, but only a very small number of companies are generating regular leads, enquiries and sales through their websites. In this article, I’m going to show you how you can make your company website work for your business and start earning you lots […]

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Google Chrome Plug-ins

I’ve been using Google Chrome now for a few days and I really like it. I’m a bit behind the times with posting a review but I wanted to take a few days to get used to it and see how I found it. So this is more of a considered review rather than first […]

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Google Chrome Browser Market Share

As you probably know (in fact, it’s almost impossible to avoid it) – Google launched a new web browser on September 2nd called Google Chrome. The implications for Firefox are pretty immense since the early techie adopters form the main user base for Firefox.  These same people are the people most likely to move to […]

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Sony Vaio VGN-TZ Model Recall

Sony Vaio VGN-TZ Model Recall Sony has announced that it is recalling thousands of its computers due to an overheating problem which led to one customer being burned. Sony said “The issue involves a small number of units which may overheat due to a wiring problem.” Apparently, this “small number” of units is approximately 74,000 […]

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What search engine is the most important for my traffic?

Whenever I speak about SEO, I generally always talk about Google rather than Yahoo, Live, Ask or whatever.  I’ve been told that I should refer to search engines generically, and that’s good advice, but I think I can be forgiven when you look at the market share that Google has. In the UK, Google controls […]

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What’s a keyword?

You may have heard the term ‘keyword’ before – in fact, you may even get unsolicited emails from various SEO companies telling you about the keywords on your website! But do you know what a keyword really is and why it is critical to the effective search engine optimisation of your website? Simply put, a […]

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Trust me – I’m an expert

I’m not usually one to boast or blow my own trumpet, but I want to remind you of a post I wrote a few weeks back about the importance of linking out for your website SEO and why you should be doing it with your own website. Why am I reminded you of it?  Well, […]

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Comparison of the top 10 SEO companies’ backlinks

I’ve been playing around with Yahoo Site Explorer for a while now and looking at the backlinks that various sites have.  It’s a handy tool, but it does have its limitation (not least that it only allows you to view 1000 backlinks). But for getting a flavour of a site’s backlinks then it does the […]

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Google updates its Toolbar PageRank

Matt Cutts (Google’s head search spam fighting honcho) has announced that they’ve updated their Google Toolbar PageRank values and you can expect to see the changes in the next couple of days. You mayt be wondering what Toolbar PR is and how this change will affect you.  Most SEOs will tell you that it’s totally […]

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Does your website say anything about you at all?

One of the great things about my job is that you’re asked to look at lots of different types of websites and suggest what can be done to them to help their search engine performance and their marketing performance. it’s not as simple as one might hope.  I’ve seen some really awful looking websites that […]

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Metcheck cocks it all up

Even the experts can get it wrong.  Metcheck, one of the most popular weather forecasting websites managed to screw up their move to bigger servers and ended up putting their site down for at least a day,  ruining their Google listing in the meantime (see image below). When I checked their website over the weekend […]

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Do you want links? Then link OUT!

Links. Links. Links.  Any Search Engine Optimisation/Optimization company will tell you that links are one of the most important elements of good website SEO. Whenever I talk to clients about SEO, I explain that a link from another website is seen by Google as a vote for your website.  The more votes you have, the […]

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25 Invaluable Website Design Tools

Everyone likes things that makes their job just that little bit easier.  I’ve collected below a list of tools, tips, techniques and reading that you can use on your next website design project.  If you can think of anything that’s missing then please send me an email and if they’re useful enough then I’ll add […]

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Flash websites now indexed by Google – A black hat’s wet dream?

The announcement that Google can now index flash pages thanks to a plug-in by Adobe should be welcomed by web developers and SEO practitioners but I’m afraid it leaves me with a rather cold sense of foreboding. I’ve never been a great fan of Flash websites. Note that I’m not saying that I don’t like […]

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How to get a direct link to your website from Google

Links from authority websites are undoubtedly one of the best things you can have to increase the SEO of your own website.  Ideally they should be in a similar sector to your business but a link is a link and a link from an authority website is much more powerful than a link from an […]

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Can you save loads of cash from offshoring?

Is offshoring your development as good value as it seems? I’ve had a pretty manic week sorting out a website that had been left half finished by some offshore developers (an awful situtation to be in).  The code was in a bit of a state and our client’s client was keen to get it live. […]

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Why Plurk will kill Twitter

Ok, maybe it’s too early for me to say this (having only registered with Plurk this morning and still in the stage of calling it Plunk) but I just cannot see how Twitter can compete with it in the future. If I had to name one thing about Plurk that kills Twitter it would have […]

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What is SEO?

I was at a breakfast meeting last week and I was asked a question which I hadn’t been asked before: “In what way is SEO different to website design?”. In effect, he was asking – “What is SEO?”.  I’d been spouting on about SEO and internet marketing and he had no idea what it was. […]

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