6.25 tips to turn yourself into a StumbleUpon GOD!

So you want to be a StumbleUpon god? You want to bask in the lovely traffic that it sends your way?  None of this Digg-server-crashing thousands-per-minute traffic but nice solid, medium term, nice, warm, lovely, targetted traffic. Well, yes, we can do that.  But then what do you want to do with that traffic?  Do […]

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Are you ready to have your brand hijacked?

An interesting blog post here from Kelvin Newman about people registering with social websites using recognised brands. http://www.sitevisibility.co.uk/blog/?p=141 Have you considered what might happen if your brand was hijacked?  I’ve already talked about the new trademark rules from Google regarding Pay Per Click but what about people registering using your name on Facebook, or Twitter, […]

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Learning from other blogs

You’ll see that I’ve added a Blogroll to my website (on the left) which lists some of the blogs that I like to read and where I learn loads of things from inspirational people. If you’re serious about using blogs to drive traffic to your website then you need to be reading blogs as well.  […]

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Five social networking tools to publicise your blog

How to drive traffic to your website OK, so you’ve written your blog.  The content is great: fresh, witty, relevant and people who read it are hooked.  Great job.  Well done. You’ve also got a great design – not so showy that it distracts from your great content, but nice enough to make it look […]

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Can you handle a bidding war?

In the UK, Google has recently changed its trademark rules for Pay Per Click advertising. What this means is that, whereas in the past you couldn’t bid for keywords that were trademarks (such as Tesco, Amazon, Ebay) unless you were the trademark owner, now you can, as long as you don’t include the trademark wording […]

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How to be an authority figure in Twitter

All of a Twitter This month has seen yet another technology take off in a big way.  The graph below details the amount of time that the word Twitter has been used in Facebook in the last few months.  The lines are going up.  That must be good! Twitter is a really simple tool that […]

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Moses’ Ten Commandments of Good Website SEO

Not many people know this, but when Moses came down Mount Sinai with the tablets of stone, he also had some rather more lucrative documents that he was given on a USB stick.  After some painstaking research I have managed to get the USB stick working with Windows Vista and have uncovered the 10 commandments of good […]

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You’re making it too hard!

There’s a great sentence in this blog post about your website being a salesperson for you. http://www.seomoz.org/blog/lets-talk-landing-pages That’s obviously a difficult thing to do because it’s a one way interaction and the people you’re trying to sell to can walk away whenever they want without worrying about being rude. Rebecca also makes a great point about getting […]

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Why you should give stuff away for free

The other day, I mentioned that you could offer some free advice to your clients in your blog. For some people, that’s just crazy talk.  Surely you should be charging for advice?  What on earth would people pay you for if they can get the same advice from your blog? Good point – let me elaborate. […]

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Keep in touch

I’ve just finished writing the very first Mass Media Design newsletter and I’m going to send it out to our clients and people that have had dealings with the business in the past year (you know, the taxman, bailiffs, that sort of thing!). I think it’s an important way to keep your name in the […]

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Some help on writing a blog

Sarah Austin at the Search Engine Journal has some good advice on 4 steps you should follow when writing a blog article. http://www.searchenginejournal.com/four-surefire-ways-to-write-magnetic-web-content/6769/ I should really try to implement some of this – I tend to write paragraphs that are too long!      

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Why blogging is so important to your business

I’ve mentioned before that blogging is a great thing to do for your business but I’ve never really explained why.  So today I’m going to elaborate and show you why, if you’re serious about using your website as a marketing tool for your business, you should be blogging. Blogging isn’t hard.  People see it as a […]

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Some blog ideas

One of the best ways to drive traffic to your website is to write a blog about your business.  We’ll ask our clients if they’re willing to do this – it’s only worth doing it if you’re willing to update it pretty much every working day and for some people that’s too much of a committment.  […]

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Easy ways to promote your website

OK, so you need some more traffic to come to your website but you don’t want to invest in SEO and PPC services just yet.  What can you do? Well, seeing as I’m a nice guy I’m going to slip you a little bit of free advice.  It’s not complex and it’s not going to […]

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4 reasons why your website is sliding down the Google rankings

SEO services are still fairly new – there is no accreditation or governing body to look out for customers.  Therefore it’s up to the SEO companies to inform their clients about the process, how it works, what could happen, what you should expect and what to watch out for. We like to be honest with […]

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How to root out the dodgy SEO companies

The problem with SEO being so ill-defined is that it’s often difficult to explain to customers what the process consists of and what they can expect at the end of if. One sure thing is that nobody can promise a #1 Google ranking and nobody can really promise to get onto page 1 of the […]

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Sensible alternatives to SEO campaigns

Search Engine Optimisation is probably the most effective way to get the maximum benefit from your website.  With some effort, you can start to rank above your competitors and enjoy the steady stream of potential clients coming to your site.  If your site is working well then you should start to see those visitors being converted into […]

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Make it personal!

We’re in the middle of finishing off the design of our new website. It’s been fun – being involved in doing work for ourselves and it’s good try a few different things and experiment.  It’s good to be seen to practice what we preach as well – we realised that our website wasn’t working for […]

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What SEO can I do myself?

There are two types of Search Engine Optimisation – on-site and off-site. On-site requires a good knowledge of HTML (the ‘programming’ language used to define what a web page looks like) or, if your website is a bit more complicated then I’d suggest leaving well alone and either getting your designer to optimise it (if […]

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Don’t just think about SEO

One of the things we often preach to our clients is the importance of keeping your website fresh. I’m not talking about changing the design every other week – that would be ridiculous – but you have to take a step back from your website and put yourself in the place of one of your […]

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How much is a good Google ranking worth to you?

An interesting article on how much a good Google placing is worth to companies (from 2005 but still relevant today): http://www.wired.com/culture/lifestyle/news/2005/02/66485 “Although my hunch was that the results would show benefit to cracking Google’s top 30, I didn’t realize just by how much. In fact, it is extraordinary. Oneupweb found that the first month a site […]

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It’s not just about the design – a designers view

After mentioning Andy (my business partner and designer) yesterday, I thought I’d seek his point of view on what website design means to a User Experience guru: “A web designer to me is a not some lovely who sits there designing pretty screens that use nice photoshop filters and shapes that are will win awards […]

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It’s not just about the design

When I was studying for my degree back in 1995, one of the courses I had to take was around Human Computer Interaction – the general theme being that using a computer shouldn’t be difficult but you have to put a bit of thought into how humans might interact with the computer and consider what […]

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Choosing a website design company – Part 2

Yesterday we looked at what you should expect from a web designer in the way that they work with you. Today we’ll look at what you can expect for your money.  It’s like most other things in life, generally you’ll get what you pay for.  If you’re lucky you’ll find a talented young guy or girl […]

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Choosing a website design company – part 1

Choosing a website design company should be easy, but it isn’t.  Ensuring that you get value for money and that you end up with a suitable website at the end of the process is extremely difficult to foresee. One of the easier things when choosing a designer is that you can see their work first […]

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Social bookmarking – hang out with the cool kids

Yesterday I talked about SEO and how people are desperate to get their websites to the top of Google. Today I want to look at one of the techniques that is currently being looked at to help feature your site. Google works by using keywords, and some keywords are more popular than others. On the web, there […]

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SEO

One of our clients’ most common requests is to get their website to the top of Google.  It’s not surprising – Google is vastly more popular than the other search engines and loads of business can come from their website.  Unfortunately getting to the top of Google is much harder than it sounds and an entire […]

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How can your business benefit from new technology?

One of the things I like to talk to our customers about are some of the new developments in technology that they might be able to use to help their business. Most companies now have a website and for many of them it’s a huge source of new business for them.  They took the plunge […]

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What is Web 2.0?

For the past couple of years, you’ve probably heard the term Web 2.0 but more than likely you’re not too clear on what it means, how you might use it and how it might benefit you. Unsurprisingly, you’re in good company since even the experts can’t agree on how best to define it. Search Google for ‘What is […]

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