7 steps to ensure your website makes a great first impression

Old proverbs warn us not to judge books by their covers and remind us that beauty is only skin deep. Despite this, most of us rely instinctively on first impressions to inform many of the decisions we make. It’s wrong of course. First impressions are superficial and can’t possibly convey all the information we need, […]

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How to Get More Leads & Enquiries from Your Website – part 1

This post is part of a series on getting more leads and enquiries from your website. Part 1 – Get Inside the Mind of Your Ideal Customer! Do you know what visitors are looking for when they land on your website?  Are you clear about what it will take to convince them that yours is […]

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How to fix the ‘Not secure” message in Google Chrome

Google’s crusade to make the internet more secure for users will pass another key milestone in July when the company releases the latest version of its web browser Google Chrome. Chrome already protects web users from sites that use password and credit card fields and don’t have an SSL digital certificate, flagging up a warning […]

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Land More Business with Landing Pages!

When it comes down to it, your website has just two key functions: to generate interest in your organisation and to turn that interest into action. Or, to put it in web-speak – to maximise traffic and optimise conversions. So, when someone finds your website – whether it’s from a Google search, a paid-for advert, […]

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How to Choose a Web Design Agency That’s Right for Your Business

Your website is likely to be your single most important piece of marketing collateral, so finding the right web design partner to work with is crucial. But with so many agencies offering web design, how can you select one that’s right for your business? If you get it wrong, the consequences can be serious. You’ll […]

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Template or Bespoke? Off-the-shelf website templates vs bespoke design

It’s the first big decision you’ll have to make if you’re planning a new website: will you buy an off-the-shelf design template or invest in having an agency create a bespoke website for you? We’re often asked to advise which route is best and as an agency specialising in bespoke web design, you won’t be […]

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How will GDPR requirements affect your business + FREE legal templates!

As you’ve probably noticed from all the press stories, advice seminars and social media discussion, there’s just a month left until the new GDPR legislation comes into force on 25th May. This will give the data’s owner (usually the person that it’s about) more rights and impose greater fines and penalties on businesses that misuse […]

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Get Google to Love Your Website with Organic SEO

What’s the first thing you do when you want to find a product, a business or a solution to a problem? You ‘Google it’ of course, and that’s exactly what your prospective customers are doing right now. So will they find your website? Social media, advertising and other marketing channels are an essential part of […]

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Do I need to update WordPress regularly?

Around 1 in 3 of all websites is powered by WordPress, making it one of the most widely used Content Management Systems in the world. As we highlighted in our recent blog, 6 Reasons We Love WordPress, it’s our favourite platform here at MMD, and we use it exclusively for all the sites we develop. […]

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3 Reasons You Need to Update Your Website Regularly

It’s a question we’re frequently asked by clients; “How often do I need to update my website?” While there’s no definitive answer – because every business is unique – as a general rule, we recommend that a website should have fresh content added to it at least once a month. If you can manage updates […]

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Does Your Website Comply with the Cookie Law?

When you visit most websites, mini data files known as ‘cookies’ will place information on your computer’s browser. When you next return to the site, they’ll retrieve it, using it to help improve your interaction with the site and give you a better overall user experience. The Cookie Law is a piece of privacy legislation […]

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6 Reasons We Love WordPress

It’s one of the internet’s biggest success stories, it pre-dates Twitter and Facebook, and it powers nearly 30% of global websites. But it doesn’t have a CEO, and you can’t buy shares in it. We’re talking about WordPress. Originally a blogging platform, over nearly 15 years it’s evolved into one of the world’s most popular […]

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Startup Funding Stages Explained!

Raising investments for your start-up can be a daunting task, regardless of what funding stage you’re at. Continued funding is crucial to the longevity of any business and is vital to growth and expansion. Thankfully, there are tips and tricks that can aide your efforts, improving your chances of enticing investors and securing that all-important […]

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Domain Names Explained!

By enabling customers to find your organisation online, and helping to drive traffic to your website through the search engines, your domain name plays an important role in determining the success of your business. Like your company name and your logo, your domain name is integral to your brand identity. We’re going to share some […]

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SSL Certification: Show Visitors They Can Trust Your Website!

According to recent research, there are currently around 3.77 billion internet users in the world – that’s 50% of the entire population of our planet – and rising! With so many ways to connect, and online interactions increasing exponentially, what keeps the personal data we share over the internet secure and private? The answer is […]

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5 Reasons You Need Premium Hosting for Your Website

You probably go to great lengths to look after your most valuable business assets – staff, buildings, IT systems, vehicles and the like, but what about your website? It’s at the very heart of your business, integral to all your sales and marketing efforts, and it’s likely to represent a significant investment – so have […]

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GDPR Is Nearly Here. Is Your Website Compliant?

OK, we know, you’re totally fed up with hearing about GDPR. To be honest, so are we – which is why we wanted to create a short blog aimed at SME business owners like you that will take no more than 5 minutes to read, and will tell you everything you need to know about […]

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Online Advertising: Is Your Business Using Pay Per Click to Make an Impression?

Whatever kind of business you run, it’s critical you optimise the return on your advertising expenditure, generating the highest possible sales revenue for every £1 you spend. But working out where to invest your budget for maximum effect can be difficult, costing you time and money. As the American retailer John Wanamaker neatly summed it […]

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Essential Advice for Grant Funding Your Startup

Funding can be a barrier for all startups. Investment isn’t your only option. There are over 200 government grants available to businesses in the UK. This can be an attractive option, well worth consideration. Often they won’t need to be repaid and you won’t have to give up any equity stakes. Innovate UK have put […]

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Website ‘Do’s and ‘Don’t’s

Pretty much anyone can have a go at building a website these days, but creating and developing a GREAT website means that you really have to understand what works!  It’s easy to get caught up in the latest design trend at the cost of your content, or to overload your visitors with sound effects, music […]

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How to recruit the right team

Recruitment is always a big issue for startups and small businesses but surrounding yourself with the right people could be the difference between success and failure. Recruiting is a time consuming and costly process. The repercussions of making a mistake can be devastating to your business. Thankfully, Innovate UK have brought some vital tips to […]

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Should I Blog?

We are often asked by clients ‘should I blog?’. Our answer is usually that it depends on several factors: do you know why you should be blogging, do you have something worthwhile to say, and do you have the time to commit to creating interesting and engaging content on a regular basis? Starting a blog […]

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Video content – a good idea?

Over the past few years, the use of video content online has exploded. More and more websites are using video to engage their visitors, but does it work? What are the benefits of using video? Are there any downsides? Will it work for you? Video accounts for an increasing percentage of online traffic Let’s start […]

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Do I need to update my WordPress website?

Is your WordPress site up-to-date? WordPress is one of the most widely used content management systems (CMS) in the world, used by a massive 27% of all websites*. You might be surprised however to find out that WordPress, along with Joomla and Magento were the most hacked CMS platforms from July to September 2016. Of […]

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Securing better search rankings with SSL

As you may know, the criteria for achieving a high Google search ranking is always changing. Since January 2017, your website’s security has been a much larger factor in how you perform in the search results, so we thought it was time we took a look at website security, or SSL. What is SSL? Secure […]

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Case Study – Sandringham Carpets

Continuing our series of case studies, we take a look at a company who were looking to move their image upmarket and whose website was causing them a bit of trouble. They approached Mass Media Design to for some help… The Client Sandringham Carpets supplies  carpets exclusively to the interior design industry. They offer a […]

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Top Tips to Help Define Your USP

No matter how well your brand is marketed, if it doesn’t have a clearly defined USP there’s little chance of success. Having a firm grip of what you stand for and what differentiates you from the market is intrinsic to actually making it in the tough world of business. Not only will your unique selling […]

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Good copy – what is it and why do we need it?

by Nicky Parker Copy, content or wording – all fancy words for the same thing. But what does that actually mean? In essence, it is all the wording you use when marketing to, or communicating with, customers and prospects. That makes it sound pretty simple, but, in fact, it is anything but… Good copy resonates […]

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What’s in a title?

When it comes to grabbing a potential customer’s attention, the title you choose for your new content is crucial. But beneath the surface, there’s a sneaky bit of html code which is even more important – the title tag. Simply put, the title tag is probably the most essential bit of information within the content […]

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Focusing on your customers – Intelligent Counting

When talking to our clients about how they can best promote themselves, we always recommend that they seek testimonials from their customers – these really help to demonstrate why they’re the right people for the job at hand. In the interests of taking our own medicine, here’s a great example of some of the work […]

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