How to Get More Leads & Enquiries from Your Website – part 2

This post is part of a series on getting more leads and enquiries from your website. Part 2 – Using Title Tags & Meta Descriptions to Entice Prospects to Your Website Our first blog in this series looked at how to build a profile of your ideal customer, how to understand what they’re looking for, […]

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How to fix the ‘Not secure” message in Google Chrome

Google’s crusade to make the internet more secure for users will pass another key milestone in July when the company releases the latest version of its web browser Google Chrome. Chrome already protects web users from sites that use password and credit card fields and don’t have an SSL digital certificate, flagging up a warning […]

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Land More Business with Landing Pages!

When it comes down to it, your website has just two key functions: to generate interest in your organisation and to turn that interest into action. Or, to put it in web-speak – to maximise traffic and optimise conversions. So, when someone finds your website – whether it’s from a Google search, a paid-for advert, […]

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Template or Bespoke? Off-the-shelf website templates vs bespoke design

It’s the first big decision you’ll have to make if you’re planning a new website: will you buy an off-the-shelf design template or invest in having an agency create a bespoke website for you? We’re often asked to advise which route is best and as an agency specialising in bespoke web design, you won’t be […]

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How will GDPR requirements affect your business + FREE legal templates!

As you’ve probably noticed from all the press stories, advice seminars and social media discussion, there’s just a month left until the new GDPR legislation comes into force on 25th May. This will give the data’s owner (usually the person that it’s about) more rights and impose greater fines and penalties on businesses that misuse […]

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Get Google to Love Your Website with Organic SEO

What’s the first thing you do when you want to find a product, a business or a solution to a problem? You ‘Google it’ of course, and that’s exactly what your prospective customers are doing right now. So will they find your website? Social media, advertising and other marketing channels are an essential part of […]

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Do I need to update WordPress regularly?

Around 1 in 3 of all websites is powered by WordPress, making it one of the most widely used Content Management Systems in the world. As we highlighted in our recent blog, 6 Reasons We Love WordPress, it’s our favourite platform here at MMD, and we use it exclusively for all the sites we develop. […]

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3 Reasons You Need to Update Your Website Regularly

It’s a question we’re frequently asked by clients; “How often do I need to update my website?” While there’s no definitive answer – because every business is unique – as a general rule, we recommend that a website should have fresh content added to it at least once a month. If you can manage updates […]

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Does Your Website Comply with the Cookie Law?

When you visit most websites, mini data files known as ‘cookies’ will place information on your computer’s browser. When you next return to the site, they’ll retrieve it, using it to help improve your interaction with the site and give you a better overall user experience. The Cookie Law is a piece of privacy legislation […]

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6 Reasons We Love WordPress

It’s one of the internet’s biggest success stories, it pre-dates Twitter and Facebook, and it powers nearly 30% of global websites. But it doesn’t have a CEO, and you can’t buy shares in it. We’re talking about WordPress. Originally a blogging platform, over nearly 15 years it’s evolved into one of the world’s most popular […]

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SSL Certification: Show Visitors They Can Trust Your Website!

According to recent research, there are currently around 3.77 billion internet users in the world – that’s 50% of the entire population of our planet – and rising! With so many ways to connect, and online interactions increasing exponentially, what keeps the personal data we share over the internet secure and private? The answer is […]

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5 Reasons You Need Premium Hosting for Your Website

You probably go to great lengths to look after your most valuable business assets – staff, buildings, IT systems, vehicles and the like, but what about your website? It’s at the very heart of your business, integral to all your sales and marketing efforts, and it’s likely to represent a significant investment – so have […]

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GDPR Is Nearly Here. Is Your Website Compliant?

OK, we know, you’re totally fed up with hearing about GDPR. To be honest, so are we – which is why we wanted to create a short blog aimed at SME business owners like you that will take no more than 5 minutes to read, and will tell you everything you need to know about […]

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Online Advertising: Is Your Business Using Pay Per Click to Make an Impression?

Whatever kind of business you run, it’s critical you optimise the return on your advertising expenditure, generating the highest possible sales revenue for every £1 you spend. But working out where to invest your budget for maximum effect can be difficult, costing you time and money. As the American retailer John Wanamaker neatly summed it […]

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Website ‘Do’s and ‘Don’t’s

Pretty much anyone can have a go at building a website these days, but creating and developing a GREAT website means that you really have to understand what works!  It’s easy to get caught up in the latest design trend at the cost of your content, or to overload your visitors with sound effects, music […]

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How to recruit the right team

Recruitment is always a big issue for startups and small businesses but surrounding yourself with the right people could be the difference between success and failure. Recruiting is a time consuming and costly process. The repercussions of making a mistake can be devastating to your business. Thankfully, Innovate UK have brought some vital tips to […]

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Should I Blog?

We are often asked by clients ‘should I blog?’. Our answer is usually that it depends on several factors: do you know why you should be blogging, do you have something worthwhile to say, and do you have the time to commit to creating interesting and engaging content on a regular basis? Starting a blog […]

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Video content – a good idea?

Over the past few years, the use of video content online has exploded. More and more websites are using video to engage their visitors, but does it work? What are the benefits of using video? Are there any downsides? Will it work for you? Video accounts for an increasing percentage of online traffic Let’s start […]

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Does my website need terms and conditions?

Let’s face it – website terms and conditions are not exactly exciting! We know they’re important, but when you’re concentrating on getting your site design and content ‘just right’, the small print is probably not high on your list of priorities. It’s not a legal requirement to publish terms and conditions (also known as T&Cs […]

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Which social media channel’s right for my business?

Today every business knows that having a presence on social media is essential.  Social media builds relationships with your audience, encourages word of mouth recommendation, enhances your brand and draws in consumers. The problem is knowing which network to use. Choosing the right social media channel is vital, and having the resources and time to […]

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Making the Most of Partnership Marketing

Audience growth can be an issue for any new business. It not only costs time, money and effort but often offers little immediate reward. Partnership marketing could be the catalyst to jump-starting your brand’s audience growth. Innovate UK have put together a few essential tips to help you make the most of any partnership marketing […]

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Securing better search rankings with SSL

As you may know, the criteria for achieving a high Google search ranking is always changing. Since January 2017, your website’s security has been a much larger factor in how you perform in the search results, so we thought it was time we took a look at website security, or SSL. What is SSL? Secure […]

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Case Study – Sandringham Carpets

Continuing our series of case studies, we take a look at a company who were looking to move their image upmarket and whose website was causing them a bit of trouble. They approached Mass Media Design to for some help… The Client Sandringham Carpets supplies  carpets exclusively to the interior design industry. They offer a […]

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Top Tips to Help Define Your USP

No matter how well your brand is marketed, if it doesn’t have a clearly defined USP there’s little chance of success. Having a firm grip of what you stand for and what differentiates you from the market is intrinsic to actually making it in the tough world of business. Not only will your unique selling […]

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Good copy – what is it and why do we need it?

by Nicky Parker Copy, content or wording – all fancy words for the same thing. But what does that actually mean? In essence, it is all the wording you use when marketing to, or communicating with, customers and prospects. That makes it sound pretty simple, but, in fact, it is anything but… Good copy resonates […]

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What’s in a title?

When it comes to grabbing a potential customer’s attention, the title you choose for your new content is crucial. But beneath the surface, there’s a sneaky bit of html code which is even more important – the title tag. Simply put, the title tag is probably the most essential bit of information within the content […]

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How I Got Authority Links from the Most Trustworthy Search & SEO Publications

  Despite all the social media signals frenzy good old authority links can still propel your site to top rankings. Also despite all the talk about how rankings do not matter anymore, I indeed said it myself already years ago, they sadly do for many of us. That’s why I’d like to recall how I […]

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What’s Your Unique Selling Proposition When it Comes to Content?

Me too articles are the bane of the Web today. For each topic or keyword you get myriads of superficial ones. Just follow one keyphrase of your choice on Topsy for a while to see how much is going on. Of course most of these articles are repetitive once you know a few things about […]

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Is your login name “admin”? You’re a hacking target

Over at iTheme.com there’s an excellent blog post on the very serious ongoing hacking attempts of WordPress blogs.  I recommend having a read of it to understand what’s going on and how to protect yourself. If you want to get a quick overview though, then stick with me! The problem Essentially what’s happening is that […]

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Inbound vs Outbound: How Content Creation Trumps Link Building

As an online publisher I have been always creating content and building links even long before Google. Then almost 10 years ago I became an SEO and learned that you can actually skip part of the content creation process and get traffic from Google right away by creating keyword-optimized pages. How did I start on […]

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