Get Google to Love Your Website with Organic SEO

What’s the first thing you do when you want to find a product, a business or a solution to a problem? You ‘Google it’ of course, and that’s exactly what your prospective customers are doing right now. So will they find your website? Social media, advertising and other marketing channels are an essential part of […]

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SSL Certification: Show Visitors They Can Trust Your Website!

According to recent research, there are currently around 3.77 billion internet users in the world – that’s 50% of the entire population of our planet – and rising! With so many ways to connect, and online interactions increasing exponentially, what keeps the personal data we share over the internet secure and private? The answer is […]

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Securing better search rankings with SSL

As you may know, the criteria for achieving a high Google search ranking is always changing. Since January 2017, your website’s security has been a much larger factor in how you perform in the search results, so we thought it was time we took a look at website security, or SSL. What is SSL? Secure […]

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What’s in a title?

When it comes to grabbing a potential customer’s attention, the title you choose for your new content is crucial. But beneath the surface, there’s a sneaky bit of html code which is even more important – the title tag. Simply put, the title tag is probably the most essential bit of information within the content […]

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Unnatural Links Penalty: Does it Make Sense to Remove Links?

In recent months I had to deal with a so called “unnatural links” penalty by Google.  Now you think I’m one of those dirty SEO scoundrels and I deserved it but it wasn’t me, it was a client site I took over some time ago. I made it recover from a penalty originally by cleaning […]

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Will Google Grab Your Market Next? How to Prepare Now

* I’ve seen it first hand: whole industries shattered by so called Google updates and shortly after Google introducing the exact same offer as the now dwarfed competition. In the UK shortly before Google pushed its Shopping search the Panda update killed off almost all shopping search engines and price comparison sites. Only one site […]

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The Dangers of Spam Comments

For those of you that have a blog then you’re probably used to getting lots of spam comments on your blog.  It’s easy enough to install a comment spam plugin and avoid the worst of it but there are always some that get through the net. Moderating comments is effective but time-consuming and frustrating for […]

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Small Business SEO is almost impossible

Who’d be a small business website owner? After the drama with Interflora and their Google punishment for placing dofollow links in advertorials comes Google with a reassurance that you probably won’t be penalised if you’re linked to from a third party that’s had a penalty applied Given that lots of small businesses still rely on Google for […]

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Will Google Still Exist 10 Years from Now?

* Do you remember AltaVista or even Yahoo? Search engines comes and go, even full fledged online empires crumble within a few years. Yes, Yahoo is still there and even has some useful products and services but there was a time when Yahoo was the dominant brand on the Web and the most used search […]

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30 Web Trends of 2013: How Web Design, UX, Blogging…..

* For four years in a row I have been compiling lists of Web trends for a British SEO blog. It was pretty unknown at the beginning but became the the “best” UK SEO blog according to the UK Search Awards. So this is my fifth such post already. I know that it gets published […]

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Another Panda tip

On thing I forgot to mention in my last post about Google Panda was that Panda is a site-wide ‘penalty’.  What this means is that if you have a enough ‘low quality’ pages on your website then the whole site can be affected. That’s worrying – not least because ‘low quality’ isn’t particularly well defined. How […]

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Google Panda 3.3 Update

A little over a year ago we saw Google release the Panda update in the US.  The aim of the update was to remove ‘low quality’ sites from Google’s results.  What that essentially meant was sites that steal content from other sites, smother the page in advertising or generally offered little or no useful information […]

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Is your website fast enough?

Back in April, Google announced that the speed of your website is a factor in how they rank your site. That’s not ground-breaking.  If a site is dead slow then it makes sense that people will be less impressed by it and less likely to use it.  If they don’t use it then it’s no […]

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Google gets into the web design business (maybe…)

While I was checking a few search terms, I found Google ranking on page 4 for ‘Web Design Slough’. I’m pretty sure they’re not getting into the web design business in Slough, but it’s a peculiar search result all the same…

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Don’t rely on Google

A while back, Google introduced the Canonical Link Element to help site owners deal with duplicate pages getting indexed in Google (such as printer friendly pages, which have almost exactly the same content as the original article). It’s very widely used now but it’s not 100% accurate and if you make a mistake with it […]

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How to automatically check your rankings

In the past, I’ve often told people not to go crazy and check their website rankings every day because they’ll end up going crazy.  If you see your website drop down a couple of places then it’s natural to go and change something to try and rectify it but you might actually cause a worse […]

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PageRank – How to use it wisely

Over the past 3 or 4 months we’ve seen Google update its Toolbar PageRank at least 3 times.  That’s quite unusual because in the past it’s only been once or twice a year that we’ve seen an update. I’ve been fairly scathing of toolbar PR in the past, suggesting that it’s fairly irrelevant when looking […]

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Indented Listings on Google

Common sense would suggest that having two search results in positions 1 and 2 would be more beneficial than just having one result in the first position.  Google does this if you have two pages that are strong enough to rank for the same keyword, even if the other page is only good enough to […]

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Has your website been hacked?

The world of search engine optimisation has become so competitive (and lucrative) that for many years now, there have been many dodgy techniques employed to help push websites further up the rankings. Generally, these techniques are far beyond Google’s terms of service and are commonly referred to as ‘Black Hat SEO’. Instead of writing good […]

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Can you trust your web design company?

I’m a bit of a geek and I like to look at the search results for a variety of keywords and see who is ranking where.  I’m always interested to see why they’re ranking where they are so I often have a poke about to see what’s working for them and what isn’t. Today, I […]

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Google gets it VERY wrong

On Friday I spoke about the trust that can easily be generated just by having a top ranking in Google for a relevant search term.  The findings of a recent survey showed that by having a top ranking, people assumed that you were an expert in your field.  What this means is that people are […]

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Do you trust search results?

I’ve been meaning to write about the results from this poll for a long time – I’ve finally got around to doing it today. I’ve been thinking a lot about these results and what surprised me the most is that people are willing to trust search results (which can quite easily be gamed/manipulated) over something […]

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April 2009 PageRank update

For those of you that follow such things (most SEOs (despite what they say (including me!)), Google updated their Toolbar PageRank yesterday – April Fools day. While such an update has little to no impact on your search engine rankings, it’s an interesting indicator as to whether your SEO efforts are having any effect or […]

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How to get to Page 1 in Google

I’m going to give you the single most important piece of search engine optimisation advice you’ll ever get. I’ve seen clients move up 30 places in Google by doing this one thing. I’ve had clients that have moved to the first page of Google JUST by doing this one thing. And it is so simple […]

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Gmail is down

Gmail, usually one of the most reliable email site on the Internet has been down for a few hours today.   Google has taken a bit of a beating for not responding within an acceptable time (3 hours). I don’t use my Gmail as my primary email account so I’ve not really suffered but one […]

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Why you need to update your website frequently

One of the first recommendations I’ll make to businesses looking to increase traffic to their website is that they set up a blog. There are a number of reasons for this – it allows you to capture “long tail” searches for a start.  But (assuming you are diligent enough) it also gives you a way […]

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How the VAT change brought me loads of traffic

One of the things I’m always surprised about is the sheer variety of search terms that people use to find my website. Recently I wrote a very brief post about the impact of the recent VAT changes in the UK and how it would likely affect small businesses.  I didn’t actually write it with the […]

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Why Search Engine Submission is Bad

I was checking out some of my competitor’s websites a few days ago (something I recommend that you do periodically) and was amazed to see that some of them were still offering a ‘search engine submission’ service. There may have been some value in this service back in 1997 but to offer this as a […]

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How to spy on your competitors

If you own a website and you want to get more sales than your direct competitors then it is a really good idea to know and understand what your competitors are doing with their websites. By looking at their websites, you can learn all sorts of things that can really help your own website marketing. […]

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Google updates its Toolbar PageRank

Matt Cutts (Google’s head search spam fighting honcho) has announced that they’ve updated their Google Toolbar PageRank values and you can expect to see the changes in the next couple of days. You mayt be wondering what Toolbar PR is and how this change will affect you.  Most SEOs will tell you that it’s totally […]

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