Twitter Tools

We now have Twitter Tools installed on this blog – so any new blogs will automatically appear in our Twitter account. Check it out here: https://twitter.com/#!/MassMediaDesign

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New Google search results page

Google has provided more details about the recent changes to its search results page. Jon Wiley, senior user experience designer at Google, said in a blog post that the new layout is an effort to meet the “rising expectations for search” from increasingly web savvy users. “As the web has evolved over the past decade, […]

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How NOT to use Twitter

Habitat is a pretty well respected brand here in the UK but they have made the most astounding clanger with the use of Twitter and hashtags. Hashtags are words that you paste onto the end of your tweets to add to a larger conversation.  The way it works is that people will use Twitter Search […]

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How to get a direct link to your website from Google

Links from authority websites are undoubtedly one of the best things you can have to increase the SEO of your own website.  Ideally they should be in a similar sector to your business but a link is a link and a link from an authority website is much more powerful than a link from an […]

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Can you save loads of cash from offshoring?

Is offshoring your development as good value as it seems? I’ve had a pretty manic week sorting out a website that had been left half finished by some offshore developers (an awful situtation to be in).  The code was in a bit of a state and our client’s client was keen to get it live. […]

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Why Plurk will kill Twitter

Ok, maybe it’s too early for me to say this (having only registered with Plurk this morning and still in the stage of calling it Plunk) but I just cannot see how Twitter can compete with it in the future. If I had to name one thing about Plurk that kills Twitter it would have […]

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What is SEO?

I was at a breakfast meeting last week and I was asked a question which I hadn’t been asked before: “In what way is SEO different to website design?”. In effect, he was asking – “What is SEO?”.  I’d been spouting on about SEO and internet marketing and he had no idea what it was. […]

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Twitters links that I HAD to click

What makes people click a link in Twitter? I keep banging on about the importance of the headlines in your blog and how they have to be punchy, relevant and make people want to click them. I’ve also talked about Twitter and how it’s best to treat it as a micro-blog.  When you tweet something […]

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Why should I market my website?

I’ve spent my money – give me yours! Why should I market my website?  Good question. You’ve done all the hard work of actually designing the website, making it pretty and deciding on whether the word ‘web’ or ‘website’ was more important.  Why should you have to put MORE effort into marketing it?  Surely now […]

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6.25 tips to turn yourself into a StumbleUpon GOD!

So you want to be a StumbleUpon god? You want to bask in the lovely traffic that it sends your way?  None of this Digg-server-crashing thousands-per-minute traffic but nice solid, medium term, nice, warm, lovely, targetted traffic. Well, yes, we can do that.  But then what do you want to do with that traffic?  Do […]

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Are you ready to have your brand hijacked?

An interesting blog post here from Kelvin Newman about people registering with social websites using recognised brands. http://www.sitevisibility.co.uk/blog/?p=141 Have you considered what might happen if your brand was hijacked?  I’ve already talked about the new trademark rules from Google regarding Pay Per Click but what about people registering using your name on Facebook, or Twitter, […]

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Learning from other blogs

You’ll see that I’ve added a Blogroll to my website (on the left) which lists some of the blogs that I like to read and where I learn loads of things from inspirational people. If you’re serious about using blogs to drive traffic to your website then you need to be reading blogs as well.  […]

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Can you handle a bidding war?

In the UK, Google has recently changed its trademark rules for Pay Per Click advertising. What this means is that, whereas in the past you couldn’t bid for keywords that were trademarks (such as Tesco, Amazon, Ebay) unless you were the trademark owner, now you can, as long as you don’t include the trademark wording […]

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How to be an authority figure in Twitter

All of a Twitter This month has seen yet another technology take off in a big way.  The graph below details the amount of time that the word Twitter has been used in Facebook in the last few months.  The lines are going up.  That must be good! Twitter is a really simple tool that […]

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You’re making it too hard!

There’s a great sentence in this blog post about your website being a salesperson for you. http://www.seomoz.org/blog/lets-talk-landing-pages That’s obviously a difficult thing to do because it’s a one way interaction and the people you’re trying to sell to can walk away whenever they want without worrying about being rude. Rebecca also makes a great point about getting […]

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Keep in touch

I’ve just finished writing the very first Mass Media Design newsletter and I’m going to send it out to our clients and people that have had dealings with the business in the past year (you know, the taxman, bailiffs, that sort of thing!). I think it’s an important way to keep your name in the […]

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Some help on writing a blog

Sarah Austin at the Search Engine Journal has some good advice on 4 steps you should follow when writing a blog article. http://www.searchenginejournal.com/four-surefire-ways-to-write-magnetic-web-content/6769/ I should really try to implement some of this – I tend to write paragraphs that are too long!      

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Some blog ideas

One of the best ways to drive traffic to your website is to write a blog about your business.  We’ll ask our clients if they’re willing to do this – it’s only worth doing it if you’re willing to update it pretty much every working day and for some people that’s too much of a committment.  […]

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Easy ways to promote your website

OK, so you need some more traffic to come to your website but you don’t want to invest in SEO and PPC services just yet.  What can you do? Well, seeing as I’m a nice guy I’m going to slip you a little bit of free advice.  It’s not complex and it’s not going to […]

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4 reasons why your website is sliding down the Google rankings

SEO services are still fairly new – there is no accreditation or governing body to look out for customers.  Therefore it’s up to the SEO companies to inform their clients about the process, how it works, what could happen, what you should expect and what to watch out for. We like to be honest with […]

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How to root out the dodgy SEO companies

The problem with SEO being so ill-defined is that it’s often difficult to explain to customers what the process consists of and what they can expect at the end of if. One sure thing is that nobody can promise a #1 Google ranking and nobody can really promise to get onto page 1 of the […]

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Sensible alternatives to SEO campaigns

Search Engine Optimisation is probably the most effective way to get the maximum benefit from your website.  With some effort, you can start to rank above your competitors and enjoy the steady stream of potential clients coming to your site.  If your site is working well then you should start to see those visitors being converted into […]

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Make it personal!

We’re in the middle of finishing off the design of our new website. It’s been fun – being involved in doing work for ourselves and it’s good try a few different things and experiment.  It’s good to be seen to practice what we preach as well – we realised that our website wasn’t working for […]

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What SEO can I do myself?

There are two types of Search Engine Optimisation – on-site and off-site. On-site requires a good knowledge of HTML (the ‘programming’ language used to define what a web page looks like) or, if your website is a bit more complicated then I’d suggest leaving well alone and either getting your designer to optimise it (if […]

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Don’t just think about SEO

One of the things we often preach to our clients is the importance of keeping your website fresh. I’m not talking about changing the design every other week – that would be ridiculous – but you have to take a step back from your website and put yourself in the place of one of your […]

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How much is a good Google ranking worth to you?

An interesting article on how much a good Google placing is worth to companies (from 2005 but still relevant today): http://www.wired.com/culture/lifestyle/news/2005/02/66485 “Although my hunch was that the results would show benefit to cracking Google’s top 30, I didn’t realize just by how much. In fact, it is extraordinary. Oneupweb found that the first month a site […]

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It’s not just about the design – a designers view

After mentioning Andy (my business partner and designer) yesterday, I thought I’d seek his point of view on what website design means to a User Experience guru: “A web designer to me is a not some lovely who sits there designing pretty screens that use nice photoshop filters and shapes that are will win awards […]

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It’s not just about the design

When I was studying for my degree back in 1995, one of the courses I had to take was around Human Computer Interaction – the general theme being that using a computer shouldn’t be difficult but you have to put a bit of thought into how humans might interact with the computer and consider what […]

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Choosing a website design company – Part 2

Yesterday we looked at what you should expect from a web designer in the way that they work with you. Today we’ll look at what you can expect for your money.  It’s like most other things in life, generally you’ll get what you pay for.  If you’re lucky you’ll find a talented young guy or girl […]

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Choosing a website design company – part 1

Choosing a website design company should be easy, but it isn’t.  Ensuring that you get value for money and that you end up with a suitable website at the end of the process is extremely difficult to foresee. One of the easier things when choosing a designer is that you can see their work first […]

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