How to get to Page 1 in Google
I’m going to give you the single most important piece of search engine optimisation advice you’ll ever get.
I’ve seen clients move up 30 places in Google by doing this one thing.
I’ve had clients that have moved to the first page of Google JUST by doing this one thing.
And it is so simple that you’ll be able to do it yourself after reading this article!
What do I need to do?
What we’re aiming to do is to make sure that your most important keywords appear in the title bar for your website.
If you’re not sure what the title bar is then take a look at this image which explains everything.
And if you don’t know what a keyword is then read this great article. It explains what a keyword is, why it is so important and how you can find the best keywords for your own website: “What is a Keyword?”
Why are we doing this?
When Google visits and catalogues your website, it gives a higher weighting to words that appear in certain areas of your website.
Google gives its greatest weighting to the title bar, because that is what sets the scene for all of the content in your website. Therefore, you want to ensure that your major keywords appear in the title bar.
It sounds simple doesn’t it? That is because it is!
The fantastic thing is that you can optimise each of your web pages for different keywords. So if you have a page selling staplers then you can put the words ‘Staplers’ and ‘Staple’ and perhaps a manufacturer name in the title bar.
Then if you have another page selling hole punches then you can put the word ‘Hole Punch’ in the title bar.
Many other companies only put their company name in the title bar, but they’re wasting a prime SEO hotspot! Now that you know better then you can start to overtake your competition!
What to watch out for
There are a few things to watch out for:
1. Don’t go mad and put 300 of your favourite keywords in the title bar.
Every word you add will dilute the weighting of the other words in the title bar, so I would suggest a maximum of 6 to 8 words. You’ll see many websites that do not adhere to this advice and they are losing out because of it.
2. Don’t repeat a keyword too often.
You’ll see web pages that have title bars that look like ‘Joe’s Accountant, accountants in reading, accountant services, accounts, tax accounts, pet accounting, Joe’s accounting in Reading, Accounting Joe’.
Not only does this look ridiculous but it’s completely ineffective. You can repeat a keyword twice or maybe three times, but no more.
If you have a web design company that looks after your website then you can stop reading here. Give them a list of what you want the titles to be on each page and ask them to do it. Wait a few days and you will see your website move up the search results!
If you want to make the changes yourself then take a look at this article on how to update the <TITLE> tags in HTML.
Give it a try and let me know how you get on.