Indented Listings on Google

Common sense would suggest that having two search results in positions 1 and 2 would be more beneficial than just having one result in the first position.  Google does this if you have two pages that are strong enough to rank for the same keyword, even if the other page is only good enough to rank for position 9 or 10.

It gathers the two results together into what it calls an indented listing with the second page appearing just below the higher listing:

FootballBlog

To get an indented listing, you need two pages that are both targeting the same keyword (so you’ll want them in the title tags and the body content) and also have them closely linked (such as linking to each other).  This works best if you already have a page that is ranking strongly for your chosen keyword and then you have another page that is linked from your strong page and which also links back to it.

There’s no 100% guaranteed way to get an indented listing for your chosen keyword.  Various factors include the strength of the competition, the authority of your own website, the quality of the pages you want to rank and the internal link structure of your own website.

But by having two similar pages then you’re on the right track.  Try experimenting with your links and your content and you should start to see some good results.