Metcheck cocks it all up

Even the experts can get it wrong.  Metcheck, one of the most popular weather forecasting websites managed to screw up their move to bigger servers and ended up putting their site down for at least a day,  ruining their Google listing in the meantime (see image below).

When I checked their website over the weekend it looked like their domain had expired and some speedy young chap or chapette had dashed in and registered it.  In fact, Metcheck had managed to cock it all up themselves.  Quite how they managed it, I don’t know but in the time that their website was down, Google came along to index the website and update their database with any changes to the website. 

In fact, what they ended up indexing was the holding page for the domain, hence the new title in Google.

It all seems to be back up and running now, and Google will resolve itself quick enough, but I assumed that the site was deleted and only went back to check what had happened since.  Other people will have made the same assumption and will have moved onto another weather provider.  Bad news for Metcheck – you spend time and money building up a loyal following and you lose months of hard work down to one little glitch.

So what can we learn from this?

  • Be aware of when your domain is about to expire;
  • Don’t point your domain to your new server before you have the website up and running;
  • Even the best plans devised by the best people can go spectacularly wrong!