Re-tweeting is the new linking out

There’s a new(ish) website called retweetist which shows the top links that are being tweeted by people on Twitter. There are some big numbers there – articles being tweeted by over 100 people. When you consider how many followers those 100 people have then you’re looking at some serious amount of traffic being driven to a site purely from the viral effect on Twitter.

I’ve always been a big advocate of linking out to attract people to your website and the same goes for re-tweeting. It doesn’t cost anything to tweet a URL that you’ve enjoyed but it can deliver some nice benefits.

For a start, it provides valuable, useful content for your followers on Twitter – and that should always be your first intention. Secondly, it encourages people to tweet your own work.

I’ve got a pretty big following on Twitter so if I tweet a URL then it drives a noticable amount of traffic to the site. That puts me onto their radar and they’re usually kind enough to re-tweet some of my stuff. This generates a lovely virtuous circle that ends with a nice lump of traffic coming to my blog via Twitter. That, in turn, generates more followers on Twitter. It might even generate more links to your website!

Give it a try – share useful info from other websites as well as your own (the smaller the website the better – Chris Brogan and Guy Kawasaki probably won’t retweet your stuff but other people will).

Please let me know how you get on !