Twitter Search is Evolving

CNET reports about two major upcoming changes to Twitter search.  Twitter search has a massive amount of potential but has been seriously overlooked so far.  That’s about to change.

Firstly Twitter is about to start crawling and indexing the links that are tweeted to provide a far broader view of what’s popular at the moment.  I assume that it’ll be similar to what we’re seeing with Twazzup but with a big Twitter badge on it!

I don’t see this as an immediate rival to Google – not many people are likely to tweet about exciting developments in office furniture for example, so Google will still be needed for that, but for real-time news and developments then Twitter search will be extremely powerful.  It will be much more powerful and timely than Google Search or Google Blog Search.

Secondly, in an attempt to stop the spam that we’re currently seeing at the moment, they’re also going to looking at the reputations of those that are tweeting those links.  This will no doubt open a huge can of worms – how do you calculate a ‘good’ reputation?  How do you avoid ‘paid tweets’?  Will there be a whole new industry of TwO (Twitter Optimisation)?

Interesting times for Twitter at the moment but it’ll be interesting to see how it pans out.  Google have had a decade to sort out spam on their site (with variable success) – can Twitter do the same and how long will it take?