Twitters links that I HAD to click

What makes people click a link in Twitter?

I keep banging on about the importance of the headlines in your blog and how they have to be punchy, relevant and make people want to click them.

I’ve also talked about Twitter and how it’s best to treat it as a micro-blog.  When you tweet something on Twitter, you’re basically applying the same principles that you apply when you’re writing a headline for you blog.

Twitter is great for driving traffic to your website but if you’re going to tweet your own site in the hope of getting people to come to it then you need to surround it with text that’s going to make people want to click on it.

Because examples are often easier to understand than a load of theory, I’ve kept a list of the tweets I’ve clicked in Twitter this morning and I’m going to explain why I clicked on them.  Hopefully it’ll provide some insight into what makes a good tweet and keep you understand what you should be aiming to do with your own tweets (at least if you want ME to click on them – it might not work for anyone else!).

One thing to bear in mind is that most of these people have a head start because I respect them, they talk about things that are in my domain and they generally provide good interesting links.  They don’t tweet their own stuff all of the time (or if they do then I don’t notice it!), so I’m more likely to click on something that they tweet.

But as an insight into good tweeting, I think it’s a fun experiment.

The Tweet:


Why did I click on this?

I clicked on this because I read a blog yesterday about Google potentially penalising people from writing false information on their website (a discussion which was spawned from to Lydoman’s (infamous) credit card hookers story).  Jason Calacanis is a pretty well known name in the Internet world so I wanted to see what the story was about.

What can you learn from this?

Two big names – Google and Jason calacanis.  Add a bit of scandal and something fairly topical and you have a click.

Where did it link to?
http://blog.seoptimise.com/2008/05/google-ministry-of-truth-to-ban-jason-calacanis-for-spreading-false-information.html

The Tweet:


Why did I click on this?
A rant.  About Google.  And apparently it’s “fantastic”.  Not an “interesting” rant.  Or a “rant”.  But a “fantastic rant”.  Someone hold me back – I’ve got to click this link NOW!!!!

What can you learn from this?
Lesson 101 – Make your link the best link in the whole world and have people knocking the doors down to click on it.  Try to be enthusastic about the content that lies behind those blue, underlined words.

Where did it link to?
http://nowsourcing.com/blog/2008/05/23/google-malware-warning/


The Tweet:


Why did I click on this?
I bet you’re all thinking: “Uh huh.  A girl in her underwear eh?  That dirty boy!  That’s why he clicked that one.  Didn’t he?  That dirty boy.”  And you’d be right.  I had to see this picture and see what all the fuss was about.  The comments are a great read and photos are fun too.

What can you learn from this?
Soft porn makes people click links.

Where did it link to?
http://digital-photography-school.com/blog/9-crazy-cross-eye-3d-photography-images-and-how-to-make-them/

The Tweet:


Why did I click on this?
Because Jim is a good mate, a fantastic writer and gives excellent free advice from his website.

What can you learn from this?
Posting great links on Twitter can earn you a great following.

Where did it link to?
http://thetechnewsblog.com/2008/05/23/twitter-a-cranky-geek-scoble-and-connolly/

The Tweet:


Why did I click on this?
Because Maki writes some fantastic stuff.  I’m always looking a new ways to promote myself and my business (we’re great by the way – if you want an amazing website that brings real benefit to your business then we’re the people to call – 07909 901391 and http://mmdwebsite.wpengine.com) and I’ve picked up some great tips from the web about marketing and PR.  Although take a hint from me and don’t be too blatant about it.  That’s just bad form. (http://mmdwebsite.wpengine.com)

What can you learn from this?
When you tweet, tweet great stuff.  Maki always writes great stuff so I’ll click on it.  Easy!

Where did it link to?
http://www.doshdosh.com/strategic-collaborations-a-powerful-way-to-promote-yourself/


The Tweet:


Why did I click on this?
Because Danny wrote a great SEO primer a while back and I was interested to see what else he was putting together.  It’s a great read too.  I’ve worked with some great interns and the past and Danny seems to be doing a great job at SEOMoz.

What can you learn from this?

Not too much really.  If you have a good reputation and a respected figure endorsing you then you’ll get traffic – I don’t think there’s anthing groundbreaking there!

Where did it link to?
http://www.seomoz.org/blog/know-your-playing-field-the-real-top-100-domains

The Tweet:


Why did I click on this?
Because one of the things I do is search engine optimis/zation and whilst these posts often tell you the same thing over and over again, they often provide some insight or technique that you may not have considered.

What can you learn from this?

Sometimes re-writing what other people have said over and over again isn’t a bad thing – especially if you can provide some extra information or some insight that has been missed out in the past.  Many businesses have succeeded from doing something unoriginal but much much better – blog posts can succeed in the same way.

Where did it link to?
http://www.marketingpilgrim.com/2008/05/search-engine-optimization-tips.html

The Tweet:


Why did I click on this?
Because Andy, like Maki, writes great stuff.  And he’s recommending a tool which is raising his profile and maybe sending traffic his way too.  I wanted to learn from him and see what he’d been up to.

What can you learn from this?

If you’ve discovered a tool and it’s helped then tell people about it.  People like things that make their life easier – don’t assume that everyone knows about it either.

Where did it link to?
http://andybeard.eu/2008/05/share-a-post.html


The Tweet:



Why did I click on this?
I like StumbleUpon.  But what the hell is Gangbusters?  I had to find out.  (I didn’t find out though.  Any ideas?)

What can you learn from this?

People hate to think they’re missing out on something.  Quite how you would use this technique in your tweets or blog headlines, I have no idea but I’d be interested to see how people try it.

Where did it link to?
http://www.conversationmarketing.com/2008/05/stumbleupon-traffic-is-worth-s.htm

The Tweet:


Why did I click on this?

I can’t think of 10 power uses for Twitter far less 101.  Maybe I’m just unimaginative.  101 sounds pretty ambitious.  I’ll have to check it out and see what he comes up with.

What can you learn from this?
Promise your readers something that they might not be able to do.  People will browse it just to see what you come up with and whether you actually manage to deliver on your promise.

Where did it link to?
http://www.insidecrm.com/features/101-twitter-uses-052008/

The Tweet:


Why did I click on this?
Rumours eh?  About Twitter?? Scandal?  Excitment?  Something that only a few people are privy to?  Maybe I’ll just mosey on over there and get the word on the street before dashing back into the shadows…

What can you learn from this?
People like to think that they’re getting in on a little secret that they’re not meant to know about.  Do you have any secrets?  Why not plaster them all over your blog in the hope of getting some traffic?
On a serious note – the post wasn’t about Twitter at all and I’m in a huff.  So what have we learned?  Don’t mislead (deliberately or accidentally).

Where did it link to?
http://www.news.com.au/technology/story/0,25642,23745550-5014239,00.html

The Tweet:


Why did I click on this?
Patrick has a great blog and writes some really good stuff.  I trust what he says and he’s providing some insight about Yahoo that I haven’t heard about.  It sounded interesting so I clicked it.

What can you learn from this?

Not trusting Yahoo is a pretty major thing.  If you have a strong view on something that might go against the grain then people will be intrigued and they’ll come and see what your point of view is.

Where did it link to?
http://www.blogstorm.co.uk/why-i-will-never-trust-yahoo-search-results/

The Tweet:


Why did I click on this?

I come from Great Britain and as a country, we are known for liking a drink.  I was curious to see if it was a perspective from outside the UK and what that view would be.

What can you learn from this?

Not much really – Brits like a drink and a fight I guess!

Where did it link to?
http://abcnews.go.com/print?id=4909109

Do you have any more links that you felt compelled to click on?  Please share them and let us know why – you might totally disagree with why I clicked on some of the links so I’d be interested to hear your views.

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