Where should I put my keywords?
We’ve talked a lot about getting the right keywords and putting them in your documents but one thing I haven’t mentioned is where in your web page you should put.
Google assumes that if your page is about a particular topic then you’re more likely to mention that topic nearer the start of the page, so you should really aim to get your keywords in the first paragraph if possible.
The same goes for your title tags – the best place to get your keyword(s) is right at the very start of the title tag.
Also, without going crazy, make sure you mention your keywords a few times if it won’t affect the readability of the text.